Tag Archives: years

How many fingers has your Kit Kat got?

10 Apr

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I got quite excited seeing an advert for a limited edition five-fingered Kit Kat on the way home from work this evening. It stopped me right in my tracks, so much so I texted a friend dubbing the campaign ‘genius’.

But, I did a bit of digging on the new ‘extra break’ campaign only to find it’s as old as the hills. I felt cheated.

An old article on Marketing Week confirmed that NestlΓ© has been playing this five-fingered game for 15 years.

At the time, a spokesperson claimed that the four-fingered confectionary was synonymous with the Kit Kat brand and that the extra goodness was an imaginative way of offering consumers extra value for money.

Launched just months after it was announced that the UK could experience a triple dip recession, this is the safest investment anyone could make right now.

NestlΓ© has played smart and gently developed its famous slogan – nudging customers to remember the original version – showing it’s a brand that likes to have fun and laughs in the face if austerity.

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Pelican sexes up show with ice sculpture

21 Mar

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Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway.

Pelican PR produced a seven-foot ice wall to represent seven years of frozen food growth for its client – the British Frozen Food Federation (BFFF).

Situated at the International Food and Drink Exhibition, which took place at the ExCeL centre this week, the wall included images of frozen foods to represent new stats showing 5.4% year-on-year growth for the sector.

My only fault with this stunt is that it’s saturated with branding which detracts from the primary key message: frozen food is on the up.

A good stunt is a subtle stunt: the client takes a back seat, tells its story and gets the quality coverage. Agreed?

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