Tag Archives: wow

Barbie heads to Selfridges for a makeover

6 Aug

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Barbie might have turned 54 this year, but she’s still got the looks to turn heads, thanks to department store Selfridges which has invited four designers to give her a makeover to celebrate its new concession in London.

Fred Butler, Nasir Mazhar and Sister by Sibling have designed four dolls – each which will become collectors’ items when sold in store later this year.

It’s a nice approach because although Barbie’s been transformed before – by the likes of Louis Vuitton, Christian Louboutin and Chanel – every makeover has a different personality. Although this time the whole campaign doesn’t have the ‘wow’ factor.

To add value to the launch, I would’ve liked Selfridges collaborate with Mattel to do the following:

1. Window shopping
I’m sure Selfridges will be using its iconic shop windows to house a creative and colourful display to draw attention to the fact that Barbie’s in town. But the brand could go one step further and commission life-sized Barbie mannequins to sit in the designers’ fashion houses to promote the partnership.

2. Competition time
Barbie’s one of the few brands whose popularity is multi-generational. To capitalise on this, I would’ve launched a competition for the public to design their own outfit for Barbie – even securing the backing of the London College of Fashion to guarantee entries.

The winning outfits could then be sold in store for dolls and fashionistas.

3. Catwalk models
To drum up interest about the new department, Selfridges could also host an in-store VIP party for fashion bloggers, journalists and industry influencers. With models taking to a catwalk wearing the limited edition Barbie collection; experts hosting make-up demonstrations; designers sharing fashion tips; and a special guest from Mattel to share Barbie’s story, there’s lots of content there raise awareness.

Anyone who’s anyone had a Barbie when they were growing up. She’s a global brand and there’s so much scope to establish an integrated marketing, PR and social media campaign to benefit both parties.

With the department here to stay, it doesn’t need to happen at once either – drip feeding the activity would ensure talk-ability about the campaign throughout the year.

Right, that’s Barbie sorted. How can I help you Ken?

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Top tips to lead a brilliant brainstorm

22 Nov

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Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor.

Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas:

1) Decorate
Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the moment they walk into the room.

2) Breaking the ice
Even the most creative people need a boost to get to their best ideas, which is why a brief-related ‘lightening round’ game works well. Why not ask your team a question or play word-association? If someone takes too long to answer or ‘can’t think’ then just make a joke of it and move on. You want to build momentum not slow it down.

3) Keep your objectives clear
Don’t just read your brief out to people. For one, they won’t necessarily understand your client’s lingo. Secondly, our job as PRs is to simplify jargon so even the bloke down the pub can understand. This applies in our own agencies too. If there’s multiple areas to cover, exhaust one objective first and then move on.

4) Painting by numbers
Make the client’s budget easy to read and see. This will encourage your team to think ‘BIG’, as well as be realistic about what activity will be possible.

5) Who am I talking to?
Everyone will be familiar with the target audience you’re trying to reach, but dig deeper. Discuss what your consumers’ personality traits are. This will remind everyone to link the idea back to who you’re aiming at.

A similar exercise can be replicated about the product or service. What is its USP?

6) Enthusiasm
If you’re not enthusiastic, your ‘brainstormers’ won’t be either. Lead by example, throw out some ideas yourself and make sure you capture everything. It takes just one word to bounce onto an ever better idea.

Give them a try and let me know how you get on.

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