Tag Archives: videos

There’s no confusion with this campaign

10 May

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It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com.

The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask.

At the top of the list, according to new research, is ‘what’s the fuss with the Kardashian’s?’ Fair enough – I’m not sure either but it doesn’t stop me going crazy trying to keep up with them.

So, to help the nation out Confused.com is answering a series of random questions through short YouTube videos, featuring a mad scientist character, and inviting people to tweet questions next Wednesday using a special hashtag.

It’s an interesting campaign and works well because consumers get something useful out of it – knowledge. The fact that confused consumers will be looking to Confused.com for clarity is brilliant, making it a thought leader in its sector and everything else as well! To me, it’s very clever and well executed. My only issue is with the scientist who through looks suggests that the brand had no budget for Stephen Fry, so got a poor look-a-like instead.

But, you can’t win them all. But remember folks, in PR it’s necessary to die trying.)

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Why doesn’t MTV play music anymore?

14 Nov

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I don’t have time to get under the skin of lol funny YouTube videos anymore – they have to come to me. And, look what did…

A unofficial video parodying a fan asking the head of MTV why the network doesn’t play music videos anymore is given their answer in a full-blown ‘those days are gone’ rant.

Uploaded less than a week ago, the clip’s already drummed up more than 1 million views and it brings the topic of a tuneless music channel to the front of all viewers’ minds: “They’ve got a point there, it doesn’t play much music anymore.”

From Jersey Shore and Geordie Shore to Sweet 16 and The Valleys, MTV’s certainly indulging itself, and us, with lots of reality TV. Now people are laughing at the concept across the globe – the video’s gone viral.

MTV’s apparently responded to creator Brian Firenzi’s, of 5 Second Films, clip on Twitter and has even gone as far as to agree with him. But, other than the acknowledgement, the brand is still transmitting radio silence.

MTV’s right to laugh at it, but it should be doing a lot more to respond to the millions that agree with Brian’s point of view. Managed correctly, it’s a great PR opportunity to communicate that it’s still in touch with what viewers want.

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