Tag Archives: The Wall

Want blogging tips? Don’t go to Google

26 Nov

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one.

There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes from experience.

So, with my blog now in its ‘terrible twos’, I’m putting thumb to iPhone to share my golden nuggets. Tongue twister alert:

Prime Time‘s top 10 tips for taking your blog to the next level

1) Are you talking to me?
Know your audience. Assume a level of knowledge and don’t patronise.

2) Develop a style and stick to it
The only reason you’d need to be corporate is if you were ghostwriting for your CEO. In all other circumstances, lighten up! It’s likely your blog will be read in people’s spare time, so cut them some slack and deliver informal, light-hearted and punchy content.

3) Write to be read
If you’re finding a post hard to write, then it’s probably going to be hard for your readers to digest. Before writing I identify an interesting news hook. But, if I can’t think of at least three things to add value to the conversation, I scrap it.

It’s also important to have an opinion. However niche your blog sets out to be, you will have competition. So, keep in mind why people should be reading yours instead of the blog next door.

4) Be on time
It doesn’t matter if it’s once a month or once a week, find a pattern and stick to it. There’s nothing worse than finding a blog and realising it’s not been updated for six months or shut up shop. What a waste of cyberspace!

5) Create a content calendar
To avoid hunting for stories every week, why not jot down key dates in advance? Whether it’s conferences and events or film launches and X Factor results, it’ll come in handy.

6) Tag!
Tag each post not only with key words you’ve included, but also those that link to the subject. It’ll help direct more people to your blog.

7) You don’t have to be in PR to promote your blog
Make the most of Twitter, Facebook, Instagram, Pinterest and LinkedIn. You don’t have to do them all, but do the ones you can, well.

Why not set a reminder on your phone to promote each post you write, in a variety of ways, for the next 30 days to ensure it’s being read?

In addition to this, make sure you’re capitalising on #TBT and #FBF (for going through the archive and bringing early posts up to par) and #FF (for connecting with influencers) – they’re quick wins for getting noticed.

8) Maximising channels
Did you know you can publish direct from LinkedIn? It looks hot, so take advantage and stand out among your network.

Also consider using Twitter to feed into relevant conversations and plug your content e.g:

 

Looking forward to the @PaddingtonMovie? Then you’ll probably hate my blog on the Peruvian bear! Check it out > http://wp.me/p2sMct-2dE

This could help your content to snowball outside of your network – which is the key to success.

9) You may have the penmanship of Shakespeare, but that’s no excuse for shoddy images
Headers and images will be scanned before people start reading your blog in detail. Make sure they stand out and are engaging.

10) Have an ‘About You’ page
I’ve never been overly keen on blogs that use the first few posts as introductions. I’m going to say it like it is: it looks a little very amateur. Put your background on a separate page and use your first post to get straight to the point.

What do you think? Feeling inspired?

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Odeon Facebook rant breaks box office ratings

30 Aug

It was a good weekend for Odeon Cinemas until Friday evening when Mark Pledger posted a comment on the cinema’s Facebook page about the poor customer service ,which instantly generated more than 170,000 ‘likes’ and over 15,000 comments.

I’m sure we call all remember a time waving goodbye to a £20 note after handing it to a cinema sales assistant for a ticket to a film, a drink and one or two individual pick and mix. We can also probably remember shedding a tear when we received no change. Or, remember the time you were insulted by having to pay for a pair of 3D glasses when the special effects in question were simply an after-thought. (Was that ship coming out of the screen or did I just have something in my eye?) We all acknowledge that cinema customer service is poor, but why now is the argument gathering pace?

  1. Although Odeon says it responded to Mark directly by email after the comment was posted, it didn’t publicly acknowledge the thousands of additional comments until at least a day later. The business allowed the storm to brew in its own tea-cup. Bank Holiday weekend aside, social media is 24/7 and someone has to be, at the very least, monitoring its sites out of hours. See my blog: Finding Time to Tweet for more. When questioned, Odeon simply said: “We responded to him directly via email for the experience.”

     

  2. Although Odeon privately, then publicly, responded to the comment, it has not made the effort to publicly manage the expectations of the thousands of additional comments that followed. Neither has it issued a blog / statement that empathises with its customers. I have not added my 10p worth into the mix (yet), but feel strongly about the issue. How do I know Odeon will continue to make their experience better for me? Odeon told me that it  simply “responded to every post that warrented a customer service response.”

     

  3. Lastly, the business made the (fatal) mistake of not holding its hands up and admitting that its service occasionally slips below par by saying ‘we’re sorry’. I firmly believe that if it had taken this approach, it would not be in as much hot water as it is now. I tweeted Odeon commenting on how poorly they phrased their response, but they ignored this and simply told me: “he [Mark] was responded to privately to address the service by the cinema manager, as this was a local issue.”

No that the furore has reached The Guardian, The Wall blog and endless other forum sites (just type in ‘Odeon Facebook rant’ on Google and you’ll see what I mean), there’s little doubt that this has become a national issue now. How long now before Odeon focuses on its messaging to communicate some, clearly needed, changes that it’s making. What’s more, it’s an opportunity for the likes of Cineworld and Vue to produce some well-timed marketing that says ‘look at us’, we’re giving our customers an improved experience, always. Cineworld is already trying this with plans to boost its snack offer by partnering with Starbucks.

Whatever happens, with a run in with the ASA over a 15% off promotion,the marketing team at Odeon will have to paddle a lot harder in future to keep its head above water.

Have you had a poor cinema experience recently?

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