Tag Archives: strong

Ibis bunnies storm the hotel

5 Jun

20130605-183543.jpg

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog.

Warning: This PR campaign by Ibis Hotels almost tips the cute scale.

Ibis’ new campaign to promote its range of hotels – now featuring the chains’ most comfortable bed ever – stars bunny rabbits as part of a one minute promotional YouTube video.

Forty bunnies took leading roles in the video, and were given permission to enjoy a top-floor room at the company’s Blackfriars branch over two days, in a bid to find the most comfortable spot to sleep.

Although I’m not familiar with the music, which tends to help turn a good video into a viral one (am I the only person on earth that’s never seen Chitty Chitty Bang Bang?), it’s a brilliant video that reaches out to meet consumers’ needs. After all, when booking rooms – whether it’s for a business meeting, girls’ weekend or to break up a journey – what really matters is a good night’s sleep.

Ibis’ key competitors have previously marketed their small touches that make customers feel special – Premier Inn’s pillow wrap, which highlights the softness of the bedding, and Travelodge’s soft toy ‘Sleep Tight‘ campaigns have been successful, but it’s this gentle and inviting video that’s really putting the message across.

The outtakes video, also produced by BETC London, is stronger in my opinion because it brings the campaign to life by telling Ibis’ campaign story. For example, did you know that 571 carrots were used in the making of this video?

Overall, it’s great content that’s already making waves in the hospitality, travel and leisure press – it’s interesting, sweet and well executed. Here’s to the bunnies.

20130605-183509.jpg

20130605-183524.jpg

Advertisements

Extreme Meadowland has a strong message

17 May

I’ve previously said that it’s hard for the hospitality and foodservice industry to run sexy PR campaigns, but it doesn’t mean that it shouldn’t try.

Earlier this year, Pelican PR celebrated new research that showed that frozen food was on the up by using a wall of ice to attract attention to its client – the British Frozen Food Federation. But, I think Unilever Food Solutions (UFS) – the brand behind the Ambu-lunch – has gone one better.

With a chance to go viral, UFS has created six videos to demonstrate Meadowland’s, a dairy cream alternative, strength. Here’s a taster to whet your appetite:

The quick clips – packed with some smooth ‘slow-mo’ action – bring the metaphor to life that Meadowland is tough and won’t split when cooking, by putting it to the limit with a car, bench saw, angle grinder, chain saw and axe. And boy does it hold up!

Aimed at chefs, working in restaurants, pubs, canteens and hotels, that tend to be big personalities that run on adrenaline, it had to be hard hitting and appeal to their ‘need for speed.’ And Meadowland doesn’t pull any punches by challenging chefs to take it to the extreme.

The YouTube films are strong – just like the message it wants to convey – and chefs would be mad not to want to watch, request a sample and experiment in the kitchen with this kick-ass product.

Want another? Here you go:

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

OMNIRAMBLES

sporadic blogging by @dfergpr

%d bloggers like this: