Tag Archives: show

If the cast of Friends joined Prime Time

20 Sep

This is brand new information!

Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere!

And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe some airtime of my own. No, it’s not a “20 things you didn’t know about Friends” blog. (Thank goodness, that feature idea has had more re-runs than the show itself).

No, I’m doing something much more industry focused. This, Prime Timers, is the definitive list of where I’d place the characters in my PR and marketing company.

Novel? Yes. Necessary? No. So, bear with me.

Joey – Reception
Imagine how happy you’d be if you rang up Prime Time HQ and were greeted with a friendly ‘how you doing?’

Joey is very much a people person and I’d want to exploit that on the front desk. He also knows how to act (I’m confident about that). So, if a client was getting pushy about why they were being kept waiting in the lobby (because we were obviously putting the finishing touches to our pitch presentation), he’d be able to devise a ‘believable’ cover story.

Note to self: Joey must not be allowed to change the TV station in reception to Days of our Lives. It must remain on BBC News at all times.

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Rachel – New business
Rachel isn’t getting this job based on the efforts she displayed as a waitress at Central Perk. Because, quite frankly, she wasn’t very good. But, when she worked for Bloomingdale’s and, later, Ralph Lauren, she showed that she had an eye for emerging trends and was able to work effectively and efficiently with models, suppliers and buyers. This is perfect for identifying new clients and securing briefs.

Note to self: Don’t allow her to recruit an attractive PA; it stunts her productivity.

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Ross – Research
Some might find this role boring but, with Ross’ scientific approach to problem-solving, he’d be great. Tasked with researching markets and ideas and pulling together competitor reports, he’d be able to justify all of our PR moves to clients with hard facts and figures.

Note to self: Don’t allow him to take breaks during office hours. It gets him into trouble and brings up bad memories for Rachel.

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Phoebe – Marketing
Imagine Phoebe heading up a brainstorm – she’d be brilliant. To create award-winning campaigns, every idea needs to be explored.

As they say, no idea is a bad idea in a brainstorm. And Phoebe would be able to bring the best out in her team by not limiting creativity – due to budgets, timings and resource – at the first hurdle. Even if clients don’t opt for those big ideas, it’s important they know we’re capable of producing them.

Note to self: Always ask her a secret question that only she’d know the answer to, to check her twin sister isn’t doing her job for her.

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Chandler – Social media
I know what you’re thinking. ‘Why isn’t Chandler in advertising?’ He did a great job in the show’. I’m telling you, he didn’t. Slogans and jingles are one thing, but clients expect substance and strategy behind their new product launches. I’d want to harness Chandler’s wit on social media – encouraging him to engage with consumers, start topical conversations and conduct focus groups – giving us, and our clients, the edge.

Note to self: Ensure he wears a name badge at all times, so people know exactly who he is in the office.

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Monica – PR
Monica gets what she wants, always. She’s fierce, competitive and knows how to play the game. From writing impactful features and interviewing powerful case studies to selling-in stories and securing coverage, she’d be a PR machine.

Note to self: Leave a note to the cleaners to ensure her desk is thoroughly cleaned each evening.

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So, there you have it. An all-star agency dream team.

Do you agree with my recruitment decisions, or would you make some internal shuffles?

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A child Picasso gives Waitrose a helping hand

26 Aug

20140430-231008.jpgThey say the ‘kids are all right’. But, the phrase should be the kids are always right. Earlier this year a little girl wrote a letter to Lego complaining that boys had all the fun because they got the chance to play the hero, whereas female figures had limited prospects sunbathing on the beach or relaxing at the beauty parlour. Lego listened and promptly launched a limited edition set of inspirational female scientists that have sold out in stores in the US.

Now, seven-year old Harry Deverill, from Dorset, has taken it upon himself to redesign Waitrose’s bottle of brown sauce. He couldn’t work out what the current picture was meant to be, so supplied the supermarket chain with three alternatives. And, as a result, it’s replaced its essential range’s brown sauce label with one of his images.

It was always going to be a success.

Up-market supermarket Waitrose, which previously slid to PR success, has not only shown that it listens to its customers’ suggestions (note suggestion, not complaint), but that it’s also open to change. And, in doing so, has proved that it understands good PR.

I’m sorry Harry but, in the foodservice industry, updating packaging that has existed from the beginning of time is not high on its list of priorities. After all, it’s got shelf space, profit margins and new products – such as Curiosity Cola, Birds Eye Mas#Tags and Warburtons – to contend with. But, in spite of all this, it knows that putting a call into its printing factory is worth generating content for its own publications (Waitrose Kitchen and Waitrose Weekend) and national consumer titles such as the Daily Mail, Daily Express and the Metro.

Although, this wouldn’t be Prime Time if I couldn’t find a way to critique the perfect PR stunt.

Taking a proper look at the previous label’s artwork I can conclude that it’s bad – really bad. Why Waitrose has been precious about it for so long is beyond me. So, why not extend the opportunity and launch a competition for other children to submit their designs for its essentials range? I appreciate that redesigning the entire collection might be a bit much, but it could start with the condiments and table sauces and work it’s way through the shop slowly.

This will generate even more content for the brand to roll out across its:

a) Social media channels
Competition entry galleries where fans are encouraged to vote for their favourite image.

b) Marketing magazines
Features on the children behind the winning designs.

c) TV shows
PR through cookery demonstration discussions.

A competition would also lend itself to a local PR campaign in hotspot areas, with the results transitioning into advertising slogans.

It’s come this farand I salute Waitrose for its willing gesture. But, it doesn’t have to be a one-hit wonder. Keep the momentum going by involving more customers and sit back and enjoy the results.

What do you think?

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