Tag Archives: run

Women use Twitter to laugh off the Turkish Government’s comments

31 Jul

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The Turkish Government sparked a social media trend this week when the deputy Prime Minister, Bülent Arinç, claimed that women should be seen and not heard (laughing).

Speaking of the country’s social decline, Arinç said:

“A man should be moral but women should be moral as well, they should know what is decent and what is not decent. She should not laugh loudly in front of all the world and should preserve her decency at all times”.

In rebellion of this outrageous remark, Turkish women took to Twitter to take lol selfies (Prime Time is dubbing them ‘laughies’) to take a stand – and I salute them.

In the past I’ve blogged about the need for social media silence, when it comes to brands trying to manipulate sensitive social issues for commercial gain. (American Apparel and Blackberry – I’m looking at you. Just click on the links to see why.) But, when it comes to gender inequality we need to shout, as loud as we can.

Women are accompanying their ‘laughies’ with the hashtag #direnkahkaha, which means resist laughter, highlighting the absurdity of the personal claims. And it’s already peaked at an estimated 3,000 tweets an hour in the last day, proving that we do have a voice.

But, unfortunately the issue isn’t contained just in Turkey. A new Change.org petition in the UK is calling for old NHS and Home Office posters to be scrapped from waiting rooms across the country. Why? Because it says this:

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This naive attitude is up there with ‘women put themselves at risk when they dress in a certain way, leading men on’. It’s not right.

Both of these incidents are offensive, judgemental and make women feel worthless. The only difference is that the UK took this feedback on board and dropped the marketing materials in 2007. The worrying thing about Turkey is that these comments are current – proving how little they value the women in their society and everything they can offer their communities.

To Arinç I say: click here. This campaign is for you.

To Turkish women I say: keep tweeting.

To the rest of the world I say: keep watching. Women should be seen, heard and spoken to with respect – always.

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Dancing on ice for Children in Need

13 Nov

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All brands get to a stage where they have to stop and think of others by running, what we call in the industry, a ‘charidee’ campaign.

One of my favourites this week is the Tower of London’s link up with Children in Need. To celebrate the BBC’s corporate charity – that helps more than 2,600 projects in the UK to provide support to millions of young people – it’s donating up to £7.50 per person from three skating sessions. My guesstimate is that it’ll raise well over £1,500. And, it’s a partnership that’s obviously beneficial to both parties because it’s the second year in a row that they’ve done this.

It’s topped my list for three reasons:

a) – This is pounds, not pence, being donated which makes a difference to charity and the media
b) – The Tower of London Ice Rink gets to launch its skating season with a bang with some TV coverage that’ll deliver a strong ROI
c) – Someone’s going to have to dress in a Pudsey costume and skate at the same time so the chances of that person falling over, making for s classic live TV moment, is high

Celebrities are also backing the charity’s 34th appeal – which is set to raise the bar by topping last year’s £26m fundraising total – in various ways. From Ellie Goulding’s charity single, which’ll donate 20p from each downloaded track, to Sir Paul McCartney designing his own Pudsey Bear, the campaign’s approach is evolving all the time.

What are your top charity campaigns?

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