Tag Archives: reception

If the cast of Friends joined Prime Time

20 Sep

This is brand new information!

Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere!

And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe some airtime of my own. No, it’s not a “20 things you didn’t know about Friends” blog. (Thank goodness, that feature idea has had more re-runs than the show itself).

No, I’m doing something much more industry focused. This, Prime Timers, is the definitive list of where I’d place the characters in my PR and marketing company.

Novel? Yes. Necessary? No. So, bear with me.

Joey – Reception
Imagine how happy you’d be if you rang up Prime Time HQ and were greeted with a friendly ‘how you doing?’

Joey is very much a people person and I’d want to exploit that on the front desk. He also knows how to act (I’m confident about that). So, if a client was getting pushy about why they were being kept waiting in the lobby (because we were obviously putting the finishing touches to our pitch presentation), he’d be able to devise a ‘believable’ cover story.

Note to self: Joey must not be allowed to change the TV station in reception to Days of our Lives. It must remain on BBC News at all times.

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Rachel – New business
Rachel isn’t getting this job based on the efforts she displayed as a waitress at Central Perk. Because, quite frankly, she wasn’t very good. But, when she worked for Bloomingdale’s and, later, Ralph Lauren, she showed that she had an eye for emerging trends and was able to work effectively and efficiently with models, suppliers and buyers. This is perfect for identifying new clients and securing briefs.

Note to self: Don’t allow her to recruit an attractive PA; it stunts her productivity.

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Ross – Research
Some might find this role boring but, with Ross’ scientific approach to problem-solving, he’d be great. Tasked with researching markets and ideas and pulling together competitor reports, he’d be able to justify all of our PR moves to clients with hard facts and figures.

Note to self: Don’t allow him to take breaks during office hours. It gets him into trouble and brings up bad memories for Rachel.

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Phoebe – Marketing
Imagine Phoebe heading up a brainstorm – she’d be brilliant. To create award-winning campaigns, every idea needs to be explored.

As they say, no idea is a bad idea in a brainstorm. And Phoebe would be able to bring the best out in her team by not limiting creativity – due to budgets, timings and resource – at the first hurdle. Even if clients don’t opt for those big ideas, it’s important they know we’re capable of producing them.

Note to self: Always ask her a secret question that only she’d know the answer to, to check her twin sister isn’t doing her job for her.

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Chandler – Social media
I know what you’re thinking. ‘Why isn’t Chandler in advertising?’ He did a great job in the show’. I’m telling you, he didn’t. Slogans and jingles are one thing, but clients expect substance and strategy behind their new product launches. I’d want to harness Chandler’s wit on social media – encouraging him to engage with consumers, start topical conversations and conduct focus groups – giving us, and our clients, the edge.

Note to self: Ensure he wears a name badge at all times, so people know exactly who he is in the office.

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Monica – PR
Monica gets what she wants, always. She’s fierce, competitive and knows how to play the game. From writing impactful features and interviewing powerful case studies to selling-in stories and securing coverage, she’d be a PR machine.

Note to self: Leave a note to the cleaners to ensure her desk is thoroughly cleaned each evening.

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So, there you have it. An all-star agency dream team.

Do you agree with my recruitment decisions, or would you make some internal shuffles?

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Fill up on Dallas’ PR stunt

27 Feb

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I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one.

To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in honour of ‘oil man’ character JR Ewing – for Manhattan consumers to fill up their cars for just $1.98 per gallon.

Up to $2 per gallon cheaper than anywhere else in the area, it’s no surprise that motorists were queuing two blocks away to take advantage of the one day deal.

TNT launched the stunt with a video, where JR tells fans that the offer makes good business sense. And, as one of the most powerful people in America, he can make it happen.

What I like about it, is that the video is ‘on message’ with the soap, adding drama and intrigue around the new series, but interesting and fun at the same time. It’s also effective because it has a short shelf-life. It propels a call to action, with consumers knowing that if they miss this, they miss out. 20140227-075340.jpg The video, hosted on the Dallas’ Facebook page which has over 1.4m fans, generated over 1,000 likes. And images of the man behind JR, Josh Henderson, pushed that figure to more than 13,000.

It’s an active Facebook page that acts in the form of JR’s diary, encouraging people to comment on what they’ve just viewed and forthcoming teasers. It’s also completely different to the way it runs Twitter, so it was right to make the most of the stunt on that social media channel.

All in all, I think it’s a fantastic idea, engaging with new and existing soap fans by bringing TV to life. Although it’s not yet known how many viewers the PR activity brought in, TNT has many more tricks up its sleeve. Next month, JR is also set to launch a range of Bourbon.

What do you think? Does this campaign make you want to reach for the remote?

It’s a formula that we could see open up in the UK. Just think:

The Queen Vic opening up in Shoreditch
BBC bosses have recently been complaining that E20 no longer represents trendy East London. So, why not connect with new viewers by launching a cheap bar? Content could be used in its online mini-series, that runs alongside the show, giving customers the chance to be on TV.

Doctors to offer free check ups
Members of the show could chat to people who are in line for a free health check up – blood pressure or cholesterol etc – to make them feel at ease. Linking in with a medical brand or pharmacy, discounts could be offered on certain products.

Meet Mr Selfridge
To coincide with Selfridge’s next milestone anniversary, the cast from the hit ITV show could attend an exclusive party at the flagship store, of which part of it would be re-designed in the style from the 1900s.

ITV could then launch a competition giving viewers the chance to win tickets to the champagne reception, maximising coverage opportunities and generating talkability.

BBC and ITV – talk to me.

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Are you ready at the drop of a hat?

4 Feb

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For a Monday morning, I was more prepared than a boy scout. How? I wore my emergency client dress for a potential awards lunch – Sustainable Restaurant Association Awards at the OXO 2 restaurant.

I thought I was going to be filling in for my most senior client, the managing director, but I should have known she’s made of stronger stuff. However, within your events party, you can always expect up to 10% of guests to drop out. So, when you’re thrown into a situation at the last minute that you’re not prepared for, here’s how to make the most of it and shine:

1. Ice, ice baby
Have an icebreaker under your belt and bring it out to everyone you meet.

As I’d only met my client’s leadership team a handful of times (and they won’t remember me even though I email them good news most days i.e. coverage), I used:

“Looks like my boss has finally let me out of the office!”

Corny I know. But I can laugh about it and so can they. It opens up about what I actually do and puts the attention on me for as long as I want it – until I turn the tables back on them.

2. Be honest
I was fortunate enough to be meeting my CEO at the event. I found her amongst the crowds and asked her to introduce me to some key influencers. I could have saved face and attempted to network on my own, but this method was quicker and she really appreciated my honesty and the challenges I was up against.

If this isn’t convincing enough – she set me up to shake celebrity chef Raymond Blanc’s hand. Enough said.

3. Check in
If you’ve been involved in the logistics of the event at any stage, check with your client and the organisers that everything is on track. It’ll show you’re in control and see tasks from beginning to end. It takes just one question and once you’ve been given the green light you can operate for the rest of the day on cruise control.

It goes without saying to make an effort with everyone – especially those on your table. Think of the five golden rules of journalism: who, what, why, when and how? Find out the answers from those closest to you and take the conversation from there.

4. Mission statement
As I was ‘invading’ a sustainability event for food and drink operators, I was understandably the odd one out. If you think your PR aura is sticking out like a sore thumb too, be prepared to summarise what you and your company does in one to two sentences. It succinctly helps the guests understand your role. Who knows – it might lead to a new business opportunity?

5. Find your niche
I was introduced to most people I met as my company’s social media guru. This gave me the flexibility to get my phone out without feeling rude and also handed me a free pass to doodle on my phone when conversations had come to a natural end.

6. Be aware
You can lose all sense of time at events. Don’t be caught out and over do it on the champagne at 11.30am! You do need to have some wits about you in front of your peers and clients.

What are your top tips on surviving
industry events win your clients?

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