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Christmas campaign round-up 2013

13 Dec

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With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts.

And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed a perfect pun in that previous sentence, but who’s counting?

The survey one
Costa Coffee has banned Sir Cliff Richard’s festive favourite – Mistletoe and Wine – after research revealed that it was most likely to make its customers exit the store.

But Costa has gone above and beyond to make this headline stand out by donating £10,000 to charity Youth Music, to encourage young people to record their own versions of Christmas classics.

The clever one
Retailer GAME has made up for its reduced presence on the high street in recent years by prioritising PR – and it’s paid off.

Hiring nine-year old Joe Leslie this month, as a ‘non executive director’, is a genius way to help clueless parents know their Call of Duty from their Grand Theft Auto.

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The charitable one
St Mungo’s, a charity to help homeless people, has created limited edition Christmas wrapping paper, detailing the scientific viruses that they might face this winter.

For a charity that seeks to tackle homelessness, it’s successfully delivered a fresh message with an innovative angle.

The mad one
To complement O2’s Be More Dog campaign, the network provider is planning a party for the dogs from Battersea Dogs Home – and it’s getting its customers involved.

The more times you tweet using the campaign hashtag – #tweetattreat – the better the party will be. Now you wouldn’t want to let the dogs down would you?

The relatable one
Of all the retailers, I didn’t expect Harvey Nichols to launch a ‘canned laughter’ campaign (you don’t laugh at it, more smirk and think ‘I should get that for someone’ and then never do because it’s fluff).

The brand’s launched a range of gifts for women to give to their loved ones as a token to simply say ‘I spent the money on myself’. From a Christmas lunch in a tin (which has been done to death) to a sink plug, it’s been cited as ‘original and perfectly timed’ by Golden Goose PR. I say, they haven’t read this blog yet.

So, there you go – the top five Christmas campaigns of 2013 to date. If yours didn’t make the list just tweet me your favourites at @dmhwhite. I may even shuffle the leaderboard around!

Merry Christmas Prime Timers and a Happy New Year!

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Jelly Babies advert bombs before royal baby arrives

11 Jul

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“When’s Kate due?” my friend in Sydney keeps asking me. It must be soon judging by the number of campaigns that are already launching in readiness for the new Prince or Princess of Cambridge’s arrival.

First there was Roberts Bakery, and the UK’s most expensive loaf of bread priced at £30 loaf of pop, and now Bassetts Jelly Babies have taken out an advert in today’s Metro newspaper.

Are you thinking what I’m thinking? It’s a very weak ad and looks rushed, especially when there’s so many puns the team could’ve played on – baby-to-baby. It leaves me questioning if marketing even got their PR team involved to help develop an idea that gives the brand a better ROI than just an eighth of a page. I mean, it’s not even obvious what these babies are doing. Are they saluting or meant to be the Queen’s soldiers or neither?

You should know by now that I’m not shy to throw in my 2p worth. Here it is:

If I was in that brainstorm I would’ve suggested waiting until the baby was born (risky I know because it’ll be a saturated market but this idea is so worth it) and creating a one-off series of life size jelly babies, weighing exactly the same as the new arrival – perhaps throw in a few defining features too. Keep one and arrange a photo-call with Wills and Kate look-a-likes, before sending the rest to the Royal Family to enjoy. One could also be given away in a national competition.

Now that wasn’t so hard, was it?

What’s your big PR idea to celebrate the new royal baby?

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