Tag Archives: promise

7 year old tells off Lego boss for making toys for boys

3 Feb

20140203-213251.jpg

I wouldn’t say I’m a feminist but I do have strong opinions. Even tonight my Mum told me to calm down and not get so fired up by other people’s choices.

It was only over the weekend that I was discussing with a PR friend that Kinder Surprise‘s move to package its chocolate in blue and pink is a bit ridiculous. When I was young it wasn’t about the type of toy you got, whether it was a car or a doll, it was the experience I had when I was enjoying the chocolate and the toy – I knew I was winning.

Which is why I don’t think girls should be backed into a corner to opt for stereotypical pink accessories. That’s right – I’m with Charlotte Benjamin.

Who’s Charlotte I hear you ask? She’s a seven-year old with a kick-ass attitude to gender ideals. She makes me wish my mum and dad were handing me pieces of paper and a biro to jot down my thoughts at that age because I’m sure I had them.

She’s written a letter to Lego to point out that on a recent shopping trip she noticed the following things:

1) Where are the girls?
There were fewer Lego girls to choose from compared to Lego boys.

2) The girls stayed at home
While the Lego boys were able to have adventures and play the hero, the Lego girls were at home, at the beach or just pampering themselves.

This letter has now gone viral and been covered by national newspapers such as Metro, Daily Mail and The Independent. And Lego’s social media manager has been working around the clock to engage with its 113,000 Twitter followers to explain that it does listen to its customers’ views and, with over 450 products available each year, it’s hoping there’s something for everyone.

But, for once, I actually have more respect for this iconic brand (for now). There’s a golden PR opportunity to respond to Charlotte’s letter and address the theme of gender roles. And, if I was the boss, I’d use its upcoming Ghostbusters Lego launch to do just this and run a witty, tongue in cheek across Twitter, Facebook and Vine.

It may be too late to turnaround a reactive campaign, to complement its Lego Movie in cinemas on Friday, which is why Ghostbusters is one of the next best hooks.

This way, it can find a way to publicly acknowledge the letter, apologise for the inconvenience and promise to do better – the perfect formula to transform this viral storm into a positive PR stunt.

What do you think?

20140203-213226.jpg

Advertisements

Alton Towers attracts younger crowd with CBeebies Land

16 Oct

20131016-221559.jpg

CBeebies, the dedicated TV channel for under fives which is home to shows such as In the Night Garden and Charlie and Lola, may be losing viewers but that’s not enough to discourage Alton Towers from launching CBeebies Land.

Merlin Entertainment is planning on rebranding part of the park to bring the struggling CBeebies brand to life – through rides and live experiences. It will also give children the opportunity to meet their favourite characters. Think of it a bit like Disney World but without the excitement.

Although it’s not been disclosed if the BBC will financially benefit from the project, it’s great for brand awareness – with its core target market already allowed free access to the park. But I’m yet to see how it will increase viewers. Surely young people’s emotional attachment to the characters stems from them already being fans of the programme. Not the other way round. And most kids don’t have influence over the remote control anyway.

After the BBC was urged to do more for young people, this just comes across as a money-making stunt that ticks boxes with bosses a the same time.

The news has generated a lot of national and regional coverage but I think this is as good as it gets. In my opinion there’s nothing more to say (unless someone gets hurt at CBeebies Land.) The attraction’s got a limited audience because few will pay Alton Towers’ prices for it. And if they do it won’t have a significant impact the channel’s growth.

It’s simply a ‘nice to have’ rather than a well thought out step to strategic success. What do you think?

20131016-222843.jpg

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

OMNIRAMBLES

sporadic blogging by @dfergpr

%d bloggers like this: