Tag Archives: original

Taco Bell calls on fans for mystery competition

21 Mar

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Does anyone else think brand promotions have become a bit stale? I don’t need another pen, loyalty cards get lost and I delete discount emails without a second thought. But, I wouldn’t turn my back on a free phone. Thanks Taco Bell.

To celebrate the restaurant chain’s move into the breakfast market next week, Taco Bell has sent fans free phones (Samsung to be precise.It gets around doesn’t it?) that include instructions for consumers to take part in missions to win prizes. In fact, the missions are so secretive there’s little information on how it works.

What I do know is that social media is a key trigger for the campaign. Upon accepting the mission – by turning the device on – they’re asked to submit their Twitter and Instagram handles and post images for the chance to win anything from a branded air freshener and pajamas to gift cards and a trip to the Pacific. But I’d be no good at this competition. My phone is always on silent – but Taco Bell’s phones were sent to fans with a note stating that it could ring at any time – so it should be kept with them at all times, even while they sleep.

Fans should be made aware that it pays to think outside of the box. Points are awarded based on each photo’s creativity, originality, whether it links with the promotion theme and the Taco Bell brand.

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This is a brilliant campaign because it transforms fans into ambassadors, driving them to promote the breakfast offering in a fresh way, generating content while reaching millions of potential customers. It’s so good it should be its PR mission statement.

The phones went live yesterday so the fun has only just begun. We’re bound to see lots of photos stamped with the #breakfastphone hashtag over the next week when the breakfast offer launches next Thursday in the US.

What do you think? Is Taco Bell too
hungry to make its morning menu work?

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A bad relationship means bad PR

9 Mar

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The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean.

First date best behaviour
After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind runs away with ideas about the future and you believe that anything is possible. Cheers to that.

But, after the novelty wears off it’s not out of the ordinary for client relationships to become strained:

Keeping them entertained
There’s times when you need to entertain the clients that you’re not particularly keen on. Chaperoning marketing managers to industry events is one thing, but ‘get together’ drinks and leaving parties?

I know, I know. Suck it up – this is a relationship you probably can’t afford to say goodbye to.

They leave their stuff everywhere
Look around the office, in the cupboards and on your desk. When was the last time you saw the original walls? Too long. That’s because you’re drowning in samples, literature and ‘those’ props that you bought that despite the client approving them, they changed their mind once they arrived. But, you’re holding onto them just in case.

You agree with them, even though you’re right
We make our recommendations, we push back and we challenge their ‘no news’ stories. But, if we do it too often they might accuse us of not understanding. So sometimes we just go along with it.

You resist threesomes
Sometimes clients bring in other agencies for you to work with and generally make your life more difficult while decreasing your PR budget. Grrr.

When it all gets too much…
…they leave you for your rival. Broken hearted, you’re forced to play the field and get a replacement as quickly as possible to show them you’re not bitter. Did they care about us at all?

What other ways are clients like a relationship? Send me your updates and I’ll add them to the blog.

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