Tag Archives: opinion

Want blogging tips? Don’t go to Google

26 Nov

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one.

There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes from experience.

So, with my blog now in its ‘terrible twos’, I’m putting thumb to iPhone to share my golden nuggets. Tongue twister alert:

Prime Time‘s top 10 tips for taking your blog to the next level

1) Are you talking to me?
Know your audience. Assume a level of knowledge and don’t patronise.

2) Develop a style and stick to it
The only reason you’d need to be corporate is if you were ghostwriting for your CEO. In all other circumstances, lighten up! It’s likely your blog will be read in people’s spare time, so cut them some slack and deliver informal, light-hearted and punchy content.

3) Write to be read
If you’re finding a post hard to write, then it’s probably going to be hard for your readers to digest. Before writing I identify an interesting news hook. But, if I can’t think of at least three things to add value to the conversation, I scrap it.

It’s also important to have an opinion. However niche your blog sets out to be, you will have competition. So, keep in mind why people should be reading yours instead of the blog next door.

4) Be on time
It doesn’t matter if it’s once a month or once a week, find a pattern and stick to it. There’s nothing worse than finding a blog and realising it’s not been updated for six months or shut up shop. What a waste of cyberspace!

5) Create a content calendar
To avoid hunting for stories every week, why not jot down key dates in advance? Whether it’s conferences and events or film launches and X Factor results, it’ll come in handy.

6) Tag!
Tag each post not only with key words you’ve included, but also those that link to the subject. It’ll help direct more people to your blog.

7) You don’t have to be in PR to promote your blog
Make the most of Twitter, Facebook, Instagram, Pinterest and LinkedIn. You don’t have to do them all, but do the ones you can, well.

Why not set a reminder on your phone to promote each post you write, in a variety of ways, for the next 30 days to ensure it’s being read?

In addition to this, make sure you’re capitalising on #TBT and #FBF (for going through the archive and bringing early posts up to par) and #FF (for connecting with influencers) – they’re quick wins for getting noticed.

8) Maximising channels
Did you know you can publish direct from LinkedIn? It looks hot, so take advantage and stand out among your network.

Also consider using Twitter to feed into relevant conversations and plug your content e.g:

 

Looking forward to the @PaddingtonMovie? Then you’ll probably hate my blog on the Peruvian bear! Check it out > http://wp.me/p2sMct-2dE

This could help your content to snowball outside of your network – which is the key to success.

9) You may have the penmanship of Shakespeare, but that’s no excuse for shoddy images
Headers and images will be scanned before people start reading your blog in detail. Make sure they stand out and are engaging.

10) Have an ‘About You’ page
I’ve never been overly keen on blogs that use the first few posts as introductions. I’m going to say it like it is: it looks a little very amateur. Put your background on a separate page and use your first post to get straight to the point.

What do you think? Feeling inspired?

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Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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Our survey says… more please!

7 Jan

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Welcome Prime Timers – to the first blog of the new year.

If you’re struggling with the thought of the five-day working week, then this blog probably won’t help. I’m going to get underneath the skin of a recent survey and debate the PR-Journalist-Consumer relationship. That’s right folks, we’re exploring a three-way relationship.

The Energy Saving Trust has commissioned a survey which reveals that more than half of consumers prefer to see advertising claims backed by facts and figures. A further 41% are more likely to believe ideas supported by a third party expert organisation.

‘This is interesting’ I hear you say. But you’ll be even more surprised when I say just 1% said celebrity endorsement would increase their product loyalty.

So, judging by this report, big brands such as Nike, Pepsi and L’Oreal should scrap Ashley Cole, Beyonce and Kirsten Dunst and re-invest their budget elsewhere, because apparently it doesn’t work!

PR
From a PR point of view, what avenue you go down to get coverage depends on who your target audience is. Top titles such as the Metro and the Daily Mail are packed with survey stories, but you can’t have a conversation with a lifestyle journalist without a celebrity partner as back up.

That’s because celebrities don’t just push product, they market an experience. Are the research respondents actually telling me that when they’re looking for trainers they’re turned on by Which? statistics rather than the thought of looking like a model?

Which sectors should prioritise stats?
1. Financial
2. Technology
3. Healthcare

Consumers
I’m not expecting consumers to believe everything celebrities say. We’re in the middle of a sponsorship era. Do well in youe field, you get offers. Lie, cheat or fail to perform and those offers are taken off the table. So, media savvy readers will know that celebs will agree with almost anything as long as it pays well. These endorsements are PR through and through.

In some cases, celebrities can’t even uphold an exclusive sponsorship deal. In the Evening Standard tonight I saw that in an interview with the Radio Times, actor Ben Miller has admitted to fancying Typhoo Tea opposed to PG tips. He’s rocked the boat and put his personal opinion above his cash cow.

Which sectors shouldn’t prioritise stats?
1. Fashion and beauty
2. Arts and culture
3. Media

Journalists
But, when it comes to securing coverage, it takes far longer to explain your headline stat and sample size, compared to uttering the words ‘Gwyneth Paltrow‘. And, more often than not, she adds more weight.

I’ve actually had a journalist put the phone down on me, not because he wasn’t interested in my pitch but because he simply didn’t believe the figures.

There’s a time and a place for numbers and percentages. When they’re unusual, fool-proof and complement the product or service, they sit well with all everyone involved. But, if in doubt, find someone who will communicate your messages without the hassle.

What do you prefer?

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