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What have you been talking about in 2012?

11 Dec

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As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal.

Most of the results across the board are similar but there are some curve balls. Here’s a useful round-up of all the top reviews in one place:

Most tweeted
The annual Twitter review reveals that the London 2012 Olympics was the most tweeted about topic, generating 150m tweets during the Games. This peaked during the Spice Girls‘ performance at the closing ceremony. But, according to Google, despite the daily online scramble for tickets, it was only the second most searched for term – beaten by Euro 2012. What’s more, celebrations such as the Queen’s Diamond Jubilee don’t even feature.

Most re-tweeted
Barack Obama summed up his mammoth victory quite simply by tweeting ‘four more years‘, accompanied by an image of him and Michelle which went viral within two minutes of sending to become the most re-tweeted update, generating more than 810,000 re-tweets.

Most searched for
According to Google, Euro 2012, Whitney Houston and Andy Murray were among the most searched for terms, celebrities and Olympians.

Most talked about
Facebook revealed today that (surprise, surprise) the Olympics were talked about most on timelines with the Queen’s Diamond Jubilee topping the chart. But other discussions included mummy porn phenomenon Fifty Shades and X Factor graduates One Directon.

Alongside these results, users were most likely to check in at Alton Towers (is it your biggest disappointment too?) and listen to number one ‘Somebody That I Used To Know’ by Gotye.

So, there you have it – 2012 in a social media nutshell. But, what do we have to look forward to next year?

PRs were licking their lips at the thought of campaigns fitting into ‘2013 – the year of no sport / the royal void’. But, then the national press had a dream come true – a royal baby.

All chances of coverage have now been significantly reduced due to column inches re-written for stories on suicide inquiries, baby names, public schools and the general structure of the monarchy.

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Obama wins election with careful spending

7 Nov

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He’s done it again – Obama is back in the White House to complete a further, and final, four years. But, how exactly do you become President of the Unite States? Spend up to <a href="http://$2bn – largely on advertising in swing states like Ohio and Virginia to grab voters’ attention. That’s how.

It wasn’t just Obama that ran up a large bill. Republican Romney spent even more. According to the Washington Post he spent $76m more than Obama at $472m – virtually all of which was used to create negative adverts that slammed his opponent.

But where was the bulk of this cash channelled? Florida – 2012’s modern day battleground for US political candidates.

Obama may have had a tighter financial budget to contend with. But, with approximately 314m people in the US, he still drummed up enough support for every US citizen to pledge $1.25 to his cause. A great result.

How does this campaign cash compare with Presidential election fundraisers before him?

Former Presidents’ fundraising efforts

1992 Bill Clinton -$331.1m (approx. 98c per American)

1996 Bill Clinton – $425.7m (approx. $1.35 per American)

2000 George Bush – $528.9 (approx. $1.68 per American)

2004 George Bush – $880.5 (approx $2.79 per American)

Calculation based on population count from US Census Bureau on 7 November and does not account for fluctuation of inflation

This shows that more or less there’s been a decline in giving over recent elections. Yet, with the country suffering from $16 trillion worth if debts (via BBC Newsnight) it’s no surprise people are keeping their wallets closed.

Debt or no debt. The world woke up today to find the right candidate winning the election – and that’s priceless.

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