Tag Archives: newshook

Want blogging tips? Don’t go to Google

26 Nov

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one.

There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes from experience.

So, with my blog now in its ‘terrible twos’, I’m putting thumb to iPhone to share my golden nuggets. Tongue twister alert:

Prime Time‘s top 10 tips for taking your blog to the next level

1) Are you talking to me?
Know your audience. Assume a level of knowledge and don’t patronise.

2) Develop a style and stick to it
The only reason you’d need to be corporate is if you were ghostwriting for your CEO. In all other circumstances, lighten up! It’s likely your blog will be read in people’s spare time, so cut them some slack and deliver informal, light-hearted and punchy content.

3) Write to be read
If you’re finding a post hard to write, then it’s probably going to be hard for your readers to digest. Before writing I identify an interesting news hook. But, if I can’t think of at least three things to add value to the conversation, I scrap it.

It’s also important to have an opinion. However niche your blog sets out to be, you will have competition. So, keep in mind why people should be reading yours instead of the blog next door.

4) Be on time
It doesn’t matter if it’s once a month or once a week, find a pattern and stick to it. There’s nothing worse than finding a blog and realising it’s not been updated for six months or shut up shop. What a waste of cyberspace!

5) Create a content calendar
To avoid hunting for stories every week, why not jot down key dates in advance? Whether it’s conferences and events or film launches and X Factor results, it’ll come in handy.

6) Tag!
Tag each post not only with key words you’ve included, but also those that link to the subject. It’ll help direct more people to your blog.

7) You don’t have to be in PR to promote your blog
Make the most of Twitter, Facebook, Instagram, Pinterest and LinkedIn. You don’t have to do them all, but do the ones you can, well.

Why not set a reminder on your phone to promote each post you write, in a variety of ways, for the next 30 days to ensure it’s being read?

In addition to this, make sure you’re capitalising on #TBT and #FBF (for going through the archive and bringing early posts up to par) and #FF (for connecting with influencers) – they’re quick wins for getting noticed.

8) Maximising channels
Did you know you can publish direct from LinkedIn? It looks hot, so take advantage and stand out among your network.

Also consider using Twitter to feed into relevant conversations and plug your content e.g:

 

Looking forward to the @PaddingtonMovie? Then you’ll probably hate my blog on the Peruvian bear! Check it out > http://wp.me/p2sMct-2dE

This could help your content to snowball outside of your network – which is the key to success.

9) You may have the penmanship of Shakespeare, but that’s no excuse for shoddy images
Headers and images will be scanned before people start reading your blog in detail. Make sure they stand out and are engaging.

10) Have an ‘About You’ page
I’ve never been overly keen on blogs that use the first few posts as introductions. I’m going to say it like it is: it looks a little very amateur. Put your background on a separate page and use your first post to get straight to the point.

What do you think? Feeling inspired?

IMG_1035-0.PNG

Advertisements

Peter Andre serves decent coffee from a skip

12 Sep

Celebrity Peter Andre must be ‘Insania’ if he’ll attend the opening of a skip. But, hey we’re PRs; we can make it happen.

He turned up outside the Houses of Parliament yesterday to launch United Coffee‘s new campaign, called ‘Make Decent Coffee‘, encouraging people to throw their instant blends away into the skip in exchange for a decent cup of freshly roasted and ground coffee.

One of the country’s leading coffee providers, United Coffee is keen to spread the word that you don’t have to be a Starbucks, Nero or Costa barista to enjoy the taste of real coffee. And why should we? I lose all my self-confidence asking for a fancy ‘skinny grande latte’ under pressure in ‘those’ queues.

It’s not the first time that a coffee company has based a campaign on the experience of enjoying authentic coffee at home, but it is the first that I can think of asking people to trade their instant granules in. It’s a nice idea to directly engage with consumers, raise brand awareness and, depending on how much coffee is collected, generate some additional newshooks for the brand later down the line.

It’s good to have a simple, clear coffee message too. I’m surprised consumers aren’t more confused about coffee: ‘Is it good for me, is it bad for me?’ It generates masses of column inches each week amongst national and consumer press, with its powers changing every time.

Here are some of the most recent coffee stories that made the papers:

1) Coffee offers protection from bowel cancer: Research from the US National Cancer Research Institute has found that drinking several cups a day can cut the risk of developing a tumor by between 15% and 25%.

2) A coffee a day will keep your work pains away: Scientists from the University of Oslo in Norway found volunteers who had a latte before they tackled 90 minutes of intensive screen-based work suffered fewer pains in their neck, shoulders, arms and wrists than those who went espresso free.

3) Latte coffe a day will pile on 10lb: According to the fitness trainers’ body, the Register of Exercise Professionals, one sweetened milky drink from chains like Costa can have over four times the calories of an ordinary cup.

How does that make you feel? If that’s made you thirsty, United Coffee is giving away free samples at London Waterloo and London Victoria stations tomorrow.

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: