Tag Archives: new

Centrefold magazine uses Nokia for 10th anniversary issue

15 Mar

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Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth.

Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using a Nokia.

This partnership has taken the phone brand to the next level, demonstrating that a Nokia boasts top camera qualities including: precision, depth and class. And the PR the stunt is generating is brilliant too.

Protein, an inspirational media agency, is behind the stunt and it plans to exhibit the unique fashion shots in London next week – which will open up the Nokia brand to an even bigger audience.

But, to sustain campaign momentum, and position itself as the leading camera phone, Nokia could do one of three things:

You can’t go wrong with a comp
Run a social media competition offering the chance for a customer to have professional photos taken on their phone, and run them in an advertorial placed in a fashion magazine, with behind the scenes content. Social media tactics, combined with traditional print media, will ensure the brand generates plenty of ‘OTV’ (opportunities to view).

Don’t worry, be appy
Nokia has created some strong content through its partnership with Centrefold so it should make the most of it by making a photography app for customers to download. Packed with top tips and advice on capturing the best ‘still life’, ‘people’ and ‘landscape’ shots, it can also include basic editing software – beyond Instagram – to help fans enhance their images.

Get on the curriculum
There must be hundreds of photography courses running across the UK, so if you can’t beat them – join them! Encourage and equip lecturers to use Nokias in class to inspire students to think outside the box when it comes to imagery.

So, there you have it. A good idea which could be made great if it is extended.

What do you think? Would you have guessed these were phone shots?

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Selfridges calls for brands to be silent

10 Jan

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Here’s a great campaign from Selfridges which has great appeal by blending new and old.

The ‘No Noise’ campaign, launched today, has challenged famous brands to delete its iconic advertising and packaging slogans, logos and images to create limited edition ‘de-branded‘ bottles and jars.

From Heinz Tomato Ketchup to Marmite, Selfridges wants to place these products in its famous ‘Silence Room’, created by Harry Gordon Selfridge in 1909, which aimed to take customers away from the modern world and allow them to enjoy classic brands in peace.

Testament to our brand-led culture today, I know everyone with a TV will be able to instantly recognise the brands on Selfridges’ shelves. But, it’s a great PR opportunity nonetheless for the businesses involved to cement themselves in consumers’ minds even more. Clinique, Beats by Dre and Levi’s are also set to be made silent.

Heinz is maximising this opportunity by meeting people’s desire for quirky, and soon to be exclusive kitsch, items by offering its Facebook fans who share a post about the new products the chance to win a limited edition bottle.

What do you think of the new and improved products?

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Ignite my fire for PR

2 Jan

It’s the 2nd January 2013. New year, new resolutions and new outlooks for life are officially in place.

Today I got comfortable in my desk chair for the first time in two weeks, opened my to-do list and taught myself how to touch type all over again. I’m in PR. I can do anything and be anything.

Well, so I thought. But, as a 25-year old mixed race female in food and drink B2B PR, it seems that no one is ‘backing’ me as I read this evening that Ignite PR – the voluntary networking group that seeks to lobby for diversity within the communications industry – is set to close after just four years.

Bieneosa Ebite, chairman and co-founder of Ignite, has blamed lack of time for the group folding, but makes clear that the network has achieved more than she imagined since launching – by releasing manifestos and building a database of more than 400 individuals. From gender and ethnic equality to fair work ethics and advice on recruiting, Ignite fired on all cylinders.

A group like this has to. Especially when PR Week and PRCA’s last census revealed last year that less than 5,000 professionals (from a pool of 61,000 working in our industry) are from black and minority ethnic heritages.

But, sadly these figures aren’t shocking; just off-puttingly accurate, which adds weight to the great shame of Ignite extinguishing.

In my view, I don’t think time would be a factor for the founding team if the membership and engagement levels were right; the website looks and feels stagnant. But, perhaps this news will jolt more people – myself included – to be more aware and become proactive in sustaining the momentum that Ignite began.

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