Tag Archives: negative

London council sends bogus Christmas card to residents

18 Dec

20131218-205235.jpg

With a week before Christmas, everyone’s in full swing planning the perfect day. That’s right, it’s the season of giving. But maybe we’ve all missed the point. Maybe we’re not meant to be giving to one another, maybe we’re meant to be giving to the council!

That’s right. Hammersmith and Fulham Council has reminded local residents not to get behind on their rent by sending a ‘bah humbug’ Christmas card which reads: Don’t overindulge this Christmas. Pay your rent!

There’s only two ways you can interpret this card – you can agree or disagree. I’ll give you 10 points for guessing what I think of it. Here’s a clue: I take offence.

If 46 per cent of residents are in arrears then I don’t believe this tactic is going to make much difference. Rather than make the residents feel guilty, it’ll just have a negative impact on the council. It’s bad PR through and through and leaves a bad taste in people’s mouths. Essentially, if the council thought they were going to get their money before the big day, then they’ve made a big mistake.

More than causing uproar – many labelling the act ‘disgusting’ – it’s even prompted some to request updates via the Freedom of Information Act to find out how the cards were distributed. According to What Do They Know?, an 81-year old woman, who’s apparently never been late with the rent, was left ‘extremely distressed’ upon receiving it. And who can blame her? It’s hardly subtle.

The council may well think it’s appropriate to thank the BBC on Twitter for helping them to generate coverage with the scheme, but I think they’re underestimating just how much this could backfire.

I’m not saying that being late with the rent is acceptable – when your payment is due you’re obliged to pay up. But, when you compare it to dropping a threatening card through someone’s door seven days before Christmas, you’ve got to question who’s really in the wrong.

What do you think – have you had fake Christmas cards through the door?

20131218-205213.jpg

Coca-Cola loses its fizz after insulting customer

22 Sep

20130922-202335.jpg

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion?

Ok, maybe you haven’t because it happened in Canada. But here’s what happened:

Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the cap, which read ‘You Retard’ on the inside. Some people may have found it funny (personally I don’t, and even less so coming from a global brand) but Blake certainly didn’t because her sister suffers from cerebral palsy.

Her father wrote a letter of disgust forcing Coca-Cola to own up to its politically incorrect mistake – which it did quite well. But the reason the brand manager (or PR) cited for the inappropriate wording was a language mix up (‘retard’ meaning ‘delayed’ or ‘late’ in French), which relates a wider promotion the brand was running.

The fact that more people may have or will continue to open up the phrase before the manufacturing process is discontinued is shocking – and the fact that Coca-Cola has undone its apology to the family, by not noticing the mistake long before it went public, is dumb.

There’s some small-scale crisis management to be done now, in my opinion, because consumers won’t remember the story being a water bottle lid ‘lost in translation’, it’ll become ‘Coca-Cola calls cerebral palsy teenager a retard’. But for some reason the drinks company has put this issue to the bottom of its ‘to do’ list as it looks to push ahead with its international obesity campaign.

Of course a stunt like this won’t damage a brand like that, but that doesn’t mean that it shouldn’t show empathy. I’d have liked to have seen Coca-Cola show some personality by making the Loates family feel like a valued customer and sending some freebies. Essentially, the company needs the family to publicly say the right things to override the negative comments so everyone can see that the situation was dealt with.

This time, Coca-Cola might not have lost its bottle with the complaint, but it’s certainly lost its fizz.

Would this bad PR put you off your favourite soft drink?

20130922-202419.jpg

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

OMNIRAMBLES

sporadic blogging by @dfergpr

%d bloggers like this: