Tag Archives: Lord Alan Sugar

Jay Z’s former friend places job advert

25 Jul

I’m inspired to write this blog because the person behind this story is helping me tick off a bucket list dream later in the year. He’s the keeper of the holy grail and he’s bringing it to the O2 in October: Jay-Z … or rather Jay Z as he now prefers.

Did you spot the difference? One of the most common punctuation marks – the hyphen – is out of a job after 19 years of service for Shawn Carter. So on Monday it posted an advert on classifieds site Craigslist to find some work. Take a look here.

The self confessed ‘hardworking straight black line’ was sacked last week following a two-year complicated war as Jay Z tried to shake off the pesky punctuation mark.

There’s not much I can say. The advert is already being touted as the best ever on Craigslist. It’s timely, clever, witty and potentially provides a brand or product with an opportunity to respond.

The PR and marketing stunt has picked up a lot of coverage on The Metro, The Drum and Hypebot.com. But who will own up as the brains behind the idea and what brand will move in to pick up the baton?

Rightmove gained a lot of coverage and kudos by moving into the BBC’s Apprentice territory and offering up a meeting with contestant Neil Clough last week to chat about his ‘failed’ business plan.

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Rightmove bids on Apprentice star

18 Jul

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Leah Totton may have won the ‘The Apprentice‘ last night after Lord Sugar decided to back her beauty business, but that’s not the story. It’s Neil Clough, who was in the final five, that’s clocked a big opportunity.

He was told repeatedly during his televised interview that his DIY estate agency website would fail. Why? Because he was asking for estate agents to advertise on a site where they weren’t needed by readers. Lord Sugar, quite rightly, didn’t like it one bit.

But, in a PR twist for the books, national estate agency website Rightmove is arranging an interview for Neil to find out if he’s ironed out the creases in his business plan.

Whether it’a successful or not, it’s a brilliant example of proactive PR by Rightmove. The business saw an opportunity and acted on it – creating an interesting story that’s gaining traction on websites such as The Sun and Digital Spy.

Brands get one chance to make an impression and this opportunity was first come first served. It could have easily been Zoopla or Prime Location that I’m praising. But it just goes to prove that the PR team that identifies, plans and delivers wins big every time. It’s rewarded in brand awareness, thought leadership and a juicy PR value.

Great work Rightmove. And keep Prime Time posted on how you get on Neil!

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It’s been a bad week for tweets

8 Apr

Remember that silly tweet you posted? It was so unlike you. That ‘blame it on the heat of the moment’ tweet? It’s going to get you in trouble. Why? Because it’s been a bad week for tweets and it’s only going to get worse:

First, Paris Brown, a 17-year old Youth Police Commissioner for Kent, is getting slammed for tweets she posted three years ago (and deleted this week) that celebrate drink, drugs and rock and roll – all illegal at her age. But, like many before her, she’s standing her ground and refusing to leave her £15,000 role which sees her bridge the gap between young people and the police.

Paris’ former Twitter profile – @vilulabelle – played home to a range of ill-fitting updates for someone of her position, which causes me to wonder if she’s on the right career path. That’s if the police is still home to institutional ‘isms’? But that’s another matter.

The moral of this story is, Twitter doesn’t define your past, but if your digital footprint isn’t clean, it might impact your future.

I’ve said it before – we need to place more emphasis on online security and etiquette. If we can hire people to tidy away our social media profiles and passwords when we pass away, why aren’t we teaching young people to clear up their act now?

We could start with the hundreds of people who are celebrating the poor death of the UK’s first female Prime Minister Baroness Margaret Thatcher. So, much so, Lord Alan Sugar has come out of his office to dub them ‘scum’.

After passing away yesterday morning from a stroke, it prompted lots of people to ‘have their say’ including one Oddbins Crouch End employee.

Someone did enough damage in 140-characters to get themselves suspended for encouraging consumers to celebrate the news with money off champagne. Not out of the ordinary for a wine shop, but enough to cause offence.

Now deleted, Oddbins’ management apologised for its poor taste and timing, and has speedily announced its got a disciplinary meeting date in the diary, with the person in question, to have words.

The moral of this story is to pull scheduled tweets during big breaking news stories and get approval on all updates plugging the gap.

So, be careful what you say. A little birdie might just show you for what you really are

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