Tag Archives: Kim Kardashian

There’s no confusion with this campaign

10 May

20130510-202105.jpg

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com.

The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask.

At the top of the list, according to new research, is ‘what’s the fuss with the Kardashian’s?’ Fair enough – I’m not sure either but it doesn’t stop me going crazy trying to keep up with them.

So, to help the nation out Confused.com is answering a series of random questions through short YouTube videos, featuring a mad scientist character, and inviting people to tweet questions next Wednesday using a special hashtag.

It’s an interesting campaign and works well because consumers get something useful out of it – knowledge. The fact that confused consumers will be looking to Confused.com for clarity is brilliant, making it a thought leader in its sector and everything else as well! To me, it’s very clever and well executed. My only issue is with the scientist who through looks suggests that the brand had no budget for Stephen Fry, so got a poor look-a-like instead.

But, you can’t win them all. But remember folks, in PR it’s necessary to die trying.)

20130510-202041.jpg

Advertisements
Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

OMNIRAMBLES

sporadic blogging by @dfergpr

%d bloggers like this: