Tag Archives: judges

Vote: Prime Time needs you!

9 Nov

I’ll get straight to the point. I’ve entered the UK Blog Awards 2015 and, fancying my chances, prematurely bought a trophy cabinet.

But, to get in front of the judges, I need your help. It’d make my week, month and year if you vote for Prime Time today.

Mum, don’t worry. I’ll give you a one-to-one tutorial on how to do this. For everyone else, all you have to do is click the links, submit your details and voila!

1) PR, Marketing, Media and Comms category

2) Digital and Technology category

What are you waiting for?

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Budding directors have 6 secs to impress John Lewis

20 Aug

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John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine.

Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering to promote its ‘What Matters Most‘ campaign.

The animated advert is a little dull compared to what we we know John Lewis is capable of, but it gets the message across with its strap line: ‘If it matters to you, it matters to us.’ But, that’s not the important part. It’s the competition. It’s interesting because the mechanic is simple. Shoot six-seconds of video content, upload onto Twitter incorporating the relevant hashtag and wait to see if you’re a winner. If you’re wondering the prize is £1,000 of vouchers and runners up get one of three Canon cameras.

However, I would’ve liked to have seen adam&eveDDB, the agency behind the concept, bring in some better known judges to create another news story. My mind immediately thinks of Rus Yusupov, Colin Kroll or Dom Hofmann – Vine’s co-founders (Ok, not immediately but you understand my thinking.) Failing that, Nick Park or winners from the British Animation Awards or the British Animation Film Festival. Advertising gurus Simon Lloyd and Ben Tollett could sit on the panel but I don’t think they should run the game entirely because it simply doesn’t ooze credibility. In fact, it undermines it. Perhaps budgets play a part, but quite often people are happy to donate their time for free in exchange for national PR.

Currently there’s no chatter on Twitter about the competition. But, I’ll give the campaign its dues – despite the top two YouTube clips generating just two views to date.

Perhaps the brand would do well to front one version of its animation with details about the competition and, like its criteria, edit its content down to six-seconds to further inspire entrants.

Overall, the social media campaign is almost there. Who knows? Maybe it’ll be reviewed in time for Christmas.

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Have some PRide

29 Sep

William Murray Communications took gold in the CIPR PRide Corporate and Business Communications category for its sustainability campaign for Unilever Food Solutions last night – and I was there to collect it.

After putting the hours in getting my entry down, I took it to my Associate Director for approval. But he told me if I didn’t make it stand out, I’d be KISSing that award entry away (Keep It Simple, Stupid). So, I went back to the drawing board to craft an entry that would leave other agencies quivering in their boots.

It paid off because at the CIPR’s regional event – Southern Home Counties – we were shortlisted against just one other agency.

We created a campaign for Unilever to encourage the industry to unite to tackle avoidable food waste. The campaign, United Against Waste, not only put this issue onto everyone’s agenda but also presented a solution to the problem. A free downloadable toolkit, developed with the Sustainable Restaurant Association was made available via its website. The top result was that the campaign catapulted Unilever from thought leader to a business that drives change. It also raised its brand awareness score by 11% in a matter of months.

It caught the judges’ attention too and we were only too happy to oblige.

Well done everyone!

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