Tag Archives: Jubilee

What have you been talking about in 2012?

11 Dec

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As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal.

Most of the results across the board are similar but there are some curve balls. Here’s a useful round-up of all the top reviews in one place:

Most tweeted
The annual Twitter review reveals that the London 2012 Olympics was the most tweeted about topic, generating 150m tweets during the Games. This peaked during the Spice Girls‘ performance at the closing ceremony. But, according to Google, despite the daily online scramble for tickets, it was only the second most searched for term – beaten by Euro 2012. What’s more, celebrations such as the Queen’s Diamond Jubilee don’t even feature.

Most re-tweeted
Barack Obama summed up his mammoth victory quite simply by tweeting ‘four more years‘, accompanied by an image of him and Michelle which went viral within two minutes of sending to become the most re-tweeted update, generating more than 810,000 re-tweets.

Most searched for
According to Google, Euro 2012, Whitney Houston and Andy Murray were among the most searched for terms, celebrities and Olympians.

Most talked about
Facebook revealed today that (surprise, surprise) the Olympics were talked about most on timelines with the Queen’s Diamond Jubilee topping the chart. But other discussions included mummy porn phenomenon Fifty Shades and X Factor graduates One Directon.

Alongside these results, users were most likely to check in at Alton Towers (is it your biggest disappointment too?) and listen to number one ‘Somebody That I Used To Know’ by Gotye.

So, there you have it – 2012 in a social media nutshell. But, what do we have to look forward to next year?

PRs were licking their lips at the thought of campaigns fitting into ‘2013 – the year of no sport / the royal void’. But, then the national press had a dream come true – a royal baby.

All chances of coverage have now been significantly reduced due to column inches re-written for stories on suicide inquiries, baby names, public schools and the general structure of the monarchy.

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A right royal balls-up!

24 Aug

How I’d love to be a fly on the wall inside Clarence House press office dealing with Prince Harry’s headache which the tabloids have had their fun with this week. (Personally, I’ve discovered that the ‘crown jewels’ plastered across a double page spread is enough to put me off my breakfast.)

It was all going so well for our ‘Prince next door’. Taking ownership of representing the Queen in Jamaica, Belize and the Bahamas, as part of the Commonwealth Jubilee celebrations; taking us through the A-Z of Olympic sports from opening to closing ceremony; and stripping and getting close to / protecting the modesty of Las Vegas girls. What on earth happened? Did his security get sloppy or did he drunkenly trust that his new friends were innocently taking some album snaps to remember him by?

The answers to this we’ll probably never know. We do know that 43% of PRs believe that the pictures have negatively impacted upon Prince Harry’s reputation (PRCA.) But, what I’m more interested in is if anyone is even surprised we’re reading about this.

Two recent positive public appearances don’t right his foolish wrongs of the past: cannabis, comic race rows and dressing up as a Nazi to name a few. The two-thirds of respondents who said that this debacle won’t harm the wider Royal Family’s reputation are right. This situation just reinforces the idea that the Prince is someone who can’t, or won’t, take his privileged position seriously. Ok – no one asks to be born a royal. Nobody asks to be put into any situation; it’s a card you’re dealt with and you simply have to embrace it.

There’s just two ways the public are viewing these photos now:

Those who find naked jokes funny – “That Prince Harry’s all right isn’t he?”

and

Those who don’t find naked jokes funny – “Can’t he grow up? That’s not how you attract a respectable lady like Kate Middleton.”

Surely this is what it’s all about? Since the wedding to end all Royal weddings last April, surely he’s under pressure to settle down and keep up appearances like his brother. But, instead of playing ball he’s doing something else with them!

There’s only two ways for his PR aides to play this gaff out: say nothing or say everything. An American chat show (insert Oprah, Ellen, David Letterman or other favourite host here) where he comes clean by playing on the audiences’ emotions could work. But, I’ve got a feeling they won’t take my advice.

The Sun bares all

In other new this week, News International is on the brink of another law suit after asking a 21-year-old intern Sophie Henderson to pose with Picture Editor Harry Miller to replicate those ‘naked’ pictures on its front yesterday.

The newspaper has had to issue a statement that the pair were happy to strip, highlighting that it’s just a bit of ‘harmless fun’.

Whatever you label it, the least the Sun can do now is offer poor old Sophie a permanent job!

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