Tag Archives: humour

Would you prefer a tattoo of your boss or £25k?

3 Nov

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Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates ideas and content for businesses – and not many of them are sensible.

Now, premium crisps brand Tyrrells has embraced this fact and, after asking its social media fans for ideas for prizes to bring its promotional packs to life, is running with them. That’s right, Tyrrells is giving consumers the chance to win: a tattoo of your boss, an uncomfortably long handshake or a packet of soil.

Well, blow me down and take me to Waitrose right now because this is the best incentive ever to buy a packet of crisps.

Of course, consumers have an opportunity to trade their prize for £25,000. But I’m looking out for one winner that’ll see the value in winning a pack of lies. After all, it’d make great content for the brand, and the results would be much wider than its own communications channels. You wouldn’t see a feature on a Walkers‘ cash prize winner in The Sun, but with this I can definitely imagine it. It’s PR-journalism gold.

With more than 60,000 consumers already engaging with Tyrrells across Facebook and Twitter, the brand has done a great job of interacting with them. It’s asked them questions and taken their answers seriously, including on the T&Cs, which makes this Field of Dreams marketing promotion a cut-above the rest. What’s more, up to 5 million more fans will have the chance to appreciate the brand’s humour as the competition’s rolled out across the country.

With the crisp market currently worth £927.5m in the UK alone, a well-executed campaign like this can help brands like Tyrrells close down the significant gap that Walkers currently enjoys. And it’s first using social noise to support its attempt.

What would you do? Opt for a sculpture of your Grandma or the money?

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X-rated car advert gets tongues wagging

31 Jul

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It’s a brand’s worst nightmare – an advert appears in print complete with a big mistake. No, not an incorrect spelling or wrong call to action. Either of those could easily be resolved with the help of a PR agency. Car hire firm Enterprise has had to deal with something much worse: an advert in the Pembrokeshire Herald, published last week, suggested that the firm offers inappropriate sex acts for customers. See the advert here.

To add insult to injury, the advert went hand-in-hand with the company’s Twitter launch. Although, this might be its saving grace. When the incident was spotted yesterday, Enterprise only had 61 followers – all of which were told that the service is ‘not offered at any of its branches.’

Twenty-four hours later that number has only risen by 13 – and the brand has responded to everyone that commented offering its single crisis-management message.

Of course, it’s not like the age old saying ‘if a tree falls in a forest and no-one’s there does it make a sound?’ Customers – existing and potential – are likely to hear about this via social networks or friends (the Mirror has already published the story too) But, when it comes to Twitter, I think people are less likely to get involved if they don’t think they can directly link with the brand. After all, that’s one big reason we make comments online isn’t it? To humiliate, complain or praise companies that we’re engaging with. The fact that few people knew about Enterprise’s Twitter page at that time has curbed the majority of comments.

I think the brand handled the process well. Although, I’d have suggested that they tailored their responses to show personality and a sense of humour. After all, the advert is clearly a joke.

At the time of writing this, I asked the Pembrokeshire Herald what its thoughts were and whether the error was from their side. According to reports they maintain the artwork was tampered with after it’d been signed off – and other brands were affected.

Surely, Enterprise will want an apology from the team if it was the paper’s fault – not to mention free advertising space to overright the problem.

However it progresses, this faux pas has certainly worked in Enterprise’s favour – in terms of PR and talkability. After reading this article how many hire car companies can you really think of?

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