Tag Archives: giving

App brings new meaning to phrase ‘you snooze, you lose’

3 Nov

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If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one.

Chelsea Apps Factory has developed an app called iCuckoo, which gives people the chance to donate money to one of five charities every time they snooze the alarm.

That’s right. Ranging from 10p to a golden nugget, from now on an extra few minutes in bed could cost you (benefitting charities such as Parkinson’s UK, Prostate Cancer UK and Starlight in the process.) But don’t worry, donations are capped at £30 a month, so if you’re not a morning person you won’t have to remortgage.

I think it’s a really good idea – and it’s already got the PR coverage to prove with the Daily Star, Guardian and Charity Digital News under its belt – but not one that I’ll necessarily adopt.

If you’ve read my previous blogs you’ll get the impression I’m not very forthcoming when it comes to giving, despite working for a charity. That’s not entirely true. I just believe that giving should be a conscious decision – evolving into a long-lasting relationship between an individual and a cause they feel connected with. And, if this practice needs to be ‘masked’ through an everyday activity, is it really a gift?

iCuckoo isn’t the only recent initiative to encourage people to give little, but often, without thinking. Penny for London, whereby commuters can ‘micro donate’ a penny through contactless payment methods when travelling, launched in a bid to support vulnerable young people in the city last week.

I agree that it in our increasingly busy lifestyles, efficient and effective activities that make things easy for us will stand the test of time. In fact, having time to do anything is a luxury these days (so the fact that you’ve read this far means a lot.) But, if a charity’s supporters aren’t engaged then they simply won’t understand it in order to:

1) Make a decision to donate larger sums or more regularly
2) Become brand ambassadors and share their support, either through word of mouth or social media
3) Share ideas to shape its future and make it stronger

I don’t know about you, but I believe all of the these principles are vital in order for organisations to stand out from the crowd.

Overall, it’s great that charities are waking up to new fundraising ideas. But, if they’re looking for a robust long-term strategy they need to sleep on it.

What do you think? Would you sleep in and give more?

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London council sends bogus Christmas card to residents

18 Dec

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With a week before Christmas, everyone’s in full swing planning the perfect day. That’s right, it’s the season of giving. But maybe we’ve all missed the point. Maybe we’re not meant to be giving to one another, maybe we’re meant to be giving to the council!

That’s right. Hammersmith and Fulham Council has reminded local residents not to get behind on their rent by sending a ‘bah humbug’ Christmas card which reads: Don’t overindulge this Christmas. Pay your rent!

There’s only two ways you can interpret this card – you can agree or disagree. I’ll give you 10 points for guessing what I think of it. Here’s a clue: I take offence.

If 46 per cent of residents are in arrears then I don’t believe this tactic is going to make much difference. Rather than make the residents feel guilty, it’ll just have a negative impact on the council. It’s bad PR through and through and leaves a bad taste in people’s mouths. Essentially, if the council thought they were going to get their money before the big day, then they’ve made a big mistake.

More than causing uproar – many labelling the act ‘disgusting’ – it’s even prompted some to request updates via the Freedom of Information Act to find out how the cards were distributed. According to What Do They Know?, an 81-year old woman, who’s apparently never been late with the rent, was left ‘extremely distressed’ upon receiving it. And who can blame her? It’s hardly subtle.

The council may well think it’s appropriate to thank the BBC on Twitter for helping them to generate coverage with the scheme, but I think they’re underestimating just how much this could backfire.

I’m not saying that being late with the rent is acceptable – when your payment is due you’re obliged to pay up. But, when you compare it to dropping a threatening card through someone’s door seven days before Christmas, you’ve got to question who’s really in the wrong.

What do you think – have you had fake Christmas cards through the door?

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