Tag Archives: GamesMaker

Prime Time turns 1!

26 May

Happy birthday to you, happy birthday to you, happy birthday dear Prime Time, happy birthday to you.

As you can probably guess, this (brilliant) blog turns one today and I’m super proud of what Prime Time has achieved. Thanks to everyone for taking the time to read my posts and occasionally having your 2p worth.

From GamesMaker diaries and top campaigns to PR tips and brand stories, I hope you agree that this blog has brought you interesting angles on the big news in the media industry.

There’s much more to come, so stay tuned and enjoy what you see.

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The IOC is wrestling to drop this Olympic sport

15 Feb

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It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week:

Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his home.

Secondly, ‘poster girl for London 2012’ Jessica Ennis has topped a poll, alongside the Queen, as one of the country’s most inspirational women.

Lastly, the International Olympic Commission (IOC) is facing criticism after it announced it wanted to drop wrestling as an Olympic sport – an event that dates back to the ancient Greek games and has been part of the modern programme since 1896.

There’s still a chance it could stay – if the IOC officially ratifies it at a meeting in September – but at the moment it’s competing against six other sports, such as baseball and squash, for one spot in the 2020 programme.

Of all the recent news the latter bothers me most. Why? Because those that have been with Prime Time from the beginning will remember that when I was a GamesMaker I helped to oversee the wrestling at the ExCeL centre.

The Olympic Games has such a unique history that it’s a privilege for countries to host this amazing centre stage to showcase talented athletes. (You only have to watch a snippet of Danny Boyle’s Opening Ceremony to see how much effort we put in.) With this in mind, I appreciate that to keep the Olympics current, occasionally it has to redevelop itself. And I’m all eyes and eyes for modernisation, but when elements of the event’s history and heritage are at stake then that’s a different matter.

Don’t get me wrong. I’m not a closet member of FILA – the wrestling federation. Until last August I’d never even seen a Greco-Roman match, but the fact that the IOC has deemed it a good enough sport, to recognise and reward athletes for demonstrating their skills and strength, for more than a century must worth something.

If it’s about ticket sales, the IOC should be supporting FILA with advice to raise the sport’s profile. After all, more athletes and more fans would benefit both parties. But, instead the committee bull-dozed ahead without talking to anyone. So, not only does the IOC look rash but also now appears defensive by saying:

“We knew even before the decision was taken whatever sport would not be included in the core programme would lead to criticism from the supporters of that sport.”

The backlash against the IOC has spread quickly and I’m glad I’m not the only one that feels surprised. ESPN’s Jim Caple highlights a range of other sports that could’ve been given the chopper which would’ve caused less controversy. (Trampolining anyone?)

Wrestling is an ancient sport. I mean that in the historical sense, not old.
It’ll be interesting to see what the outcome is as the wrestlers, and their fans, fight to feature in Rio and beyond.

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The end of the London 2012 Olympics

12 Aug

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All good things come to an end – and, after what can only be described as a ‘fantastic fortnight of sport’, the London 2012 Olympics has concluded.

My GamesMaker journey started two years ago with a simple application, followed by an interview, training sessions and eventually uniform and accreditation collection. Based at the ExCeL inside the judo and wrestling arenas, I’ve distributed start times and schedules to the world’s press, ensured they had everything they needed and assisted with press conferences for Team GB’s own Gemma Gibbons (judo) and USA’s Jordan Burroughs (wrestling). Needless to say I’ve enjoyed every minute.

It’s been a great experience with lots of perks on top of being part of this unforgettable experience and witnessing great sports first hand. The Olympic sponsors have looked after the GamesMakers to no end – with McDonald’s, Coca-Cola and Nature Valley coming out on top.

Biting off more than I can chew?

In my two weeks at the ExCeL I’ve not eaten or even sniffed a Big Mac. Why? Quite simply, there isn’t one at the venue. Instead I’ve enjoyed a range of balanced meals: shepherd’s pie, chicken chasseur and stir-fry to name a few. This worldwide partner is giving me much more – a bite out of its new online customer service qualification. (I’ll update on this early September once available.)

In addition to this, as a ‘thank you’ for our work, we’ve been rewarded with theatre ticket discounts.

Fanta-stic fluids

I’ve developed a penchant for a daily dose of Fanta (a drink I previously reserved for holidays). Produced by Coca-Cola, GamesMakers had a wide range of drinks to choose from when off duty.

Back to nature

Nature Valley had a much bigger presence than Cadbury’s. The official cereal bar supplier to the Olympic Games, after two weeks I’ve become programmed to enjoy a pack at least once a day.

But treats come and go, the two greatest memories from the Games are in the form of my uniform and the ‘thank you’ gift I was presented with this afternoon – a unique GamesMaker replica relay baton.

It signifies trust – something we all put in each other to do a great job as part of our teams. It’ll be special to me, always. But not everyone is as sentimental. You can probably pick up one from eBay. Top price is £150.

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