Tag Archives: fundraise

App brings new meaning to phrase ‘you snooze, you lose’

3 Nov

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If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one.

Chelsea Apps Factory has developed an app called iCuckoo, which gives people the chance to donate money to one of five charities every time they snooze the alarm.

That’s right. Ranging from 10p to a golden nugget, from now on an extra few minutes in bed could cost you (benefitting charities such as Parkinson’s UK, Prostate Cancer UK and Starlight in the process.) But don’t worry, donations are capped at £30 a month, so if you’re not a morning person you won’t have to remortgage.

I think it’s a really good idea – and it’s already got the PR coverage to prove with the Daily Star, Guardian and Charity Digital News under its belt – but not one that I’ll necessarily adopt.

If you’ve read my previous blogs you’ll get the impression I’m not very forthcoming when it comes to giving, despite working for a charity. That’s not entirely true. I just believe that giving should be a conscious decision – evolving into a long-lasting relationship between an individual and a cause they feel connected with. And, if this practice needs to be ‘masked’ through an everyday activity, is it really a gift?

iCuckoo isn’t the only recent initiative to encourage people to give little, but often, without thinking. Penny for London, whereby commuters can ‘micro donate’ a penny through contactless payment methods when travelling, launched in a bid to support vulnerable young people in the city last week.

I agree that it in our increasingly busy lifestyles, efficient and effective activities that make things easy for us will stand the test of time. In fact, having time to do anything is a luxury these days (so the fact that you’ve read this far means a lot.) But, if a charity’s supporters aren’t engaged then they simply won’t understand it in order to:

1) Make a decision to donate larger sums or more regularly
2) Become brand ambassadors and share their support, either through word of mouth or social media
3) Share ideas to shape its future and make it stronger

I don’t know about you, but I believe all of the these principles are vital in order for organisations to stand out from the crowd.

Overall, it’s great that charities are waking up to new fundraising ideas. But, if they’re looking for a robust long-term strategy they need to sleep on it.

What do you think? Would you sleep in and give more?

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Jamaica’s bobsleigh team in the (cool) runnings to get to the Games

20 Jan

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Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics.

That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way – money. The funding was so tight they had to dip into their own pockets and even watched the final qualifying round from home with bated breath to see it they’d made it through to the next round.

But, once again, Twitter has proved itself as the key driver for crowd-sourcing success. @JamaicaOlympics backed its athletes by drawing attention to a unique crowd-funding initiative on the micro-blogging site moments after the pair qualified. And, although each tweet didn’t generate mass re-tweets or favourites, they’re being seen by the right people.

Most of those people used internet currency sensation Dogecoin to generate the much-needed cash – and in doing so it’s boosted the value of the crypto currency. So I predict we’ll be hearing more about it, and it’s rivals, in the coming months.

The great news is that tonight it was revealed that, thanks to a blend of individual and corporate doners, the team raised $25,000.

This flurry of national PR has meant that Watts and Dixon have dominated news articles as well as the sports pages – including The Guardian, Metro and the New York Times to name a few. And hopefully it’ll encourage the world to find the remaining $15,000 to get Jamaica to the Games.

The team’s fundraising success is testament to @JamaicaOlympics upping its game, while the sporting world was asking questions about the island’s novelty team. It’s gone from tweeting once a day to every hour; re-tweeting key stakeholders; and increasing its level of call to actions. Accompanied by a thriving website, team blog and Facebook page – Jamaica’s got the full social media package.

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Dancing on ice for Children in Need

13 Nov

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All brands get to a stage where they have to stop and think of others by running, what we call in the industry, a ‘charidee’ campaign.

One of my favourites this week is the Tower of London’s link up with Children in Need. To celebrate the BBC’s corporate charity – that helps more than 2,600 projects in the UK to provide support to millions of young people – it’s donating up to £7.50 per person from three skating sessions. My guesstimate is that it’ll raise well over £1,500. And, it’s a partnership that’s obviously beneficial to both parties because it’s the second year in a row that they’ve done this.

It’s topped my list for three reasons:

a) – This is pounds, not pence, being donated which makes a difference to charity and the media
b) – The Tower of London Ice Rink gets to launch its skating season with a bang with some TV coverage that’ll deliver a strong ROI
c) – Someone’s going to have to dress in a Pudsey costume and skate at the same time so the chances of that person falling over, making for s classic live TV moment, is high

Celebrities are also backing the charity’s 34th appeal – which is set to raise the bar by topping last year’s £26m fundraising total – in various ways. From Ellie Goulding’s charity single, which’ll donate 20p from each downloaded track, to Sir Paul McCartney designing his own Pudsey Bear, the campaign’s approach is evolving all the time.

What are your top charity campaigns?

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