Tag Archives: franchise

HMV calls for help as Twilight ends

12 Mar

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I can’t read about failed music retailer HMV without feeling sorry for the brand and picturing Poppy Rose Cleere – the woman who gave the world live updates as the big bods culled staff in a mass firing.

So, when I saw this well-received PR stunt my instant reaction was: ‘it’s great that they’re still making a go of things’. That’s right – pity praise.

This is the story of what HMV did:

To celebrate (or commiserate – whatever you’re into) the release of the final Twilight film on DVD, HMV has installed a telephone box in its Westfield store that has the film’s national helpline on speed dial to support troubled fans.

Featuring 30-second pre-recorded messages from the main cast, all people need to do is pick up the phone to be transferred to the comforting sound of the actors’ voices, including: Robert Pattinson, Kristen Stewart and Taylor Lautner. The helpline, as a whole, has been so successful it received more than 2,000 calls on the first day.

HMV has done well to capitalise on Twilight’s multi-million dollar industry by adding to the experience of the final chapter, while giving people an extra reason to buy in-store.

I hope we see another fresh PR trick by HMV in the coming weeks – it sends out a strong message during troubled times.

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My Little Mistake…by Burger King

10 Mar

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I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King.

The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony.

I’m in full support of people not having to apologise for every little thing they say and do which might cause offence (apart from Helen Flanagan – she simply doesn’t think), but there’s times when you have to change tactic to avoid rocking the boat – especially when it recently capsized.

BK was one of the first brands to get caught up in the horsemeat by pledging to switch suppliers as a precautionary measure before admitting some of its burgers had been contaminated. This made lots of people angry. Then the business got hacked on Twitter and we all had a good laugh. It worked because it gained followers.

But, is this Europe-wide promotion undoing its recovery strategy? I think so. Although there’s nothing online to say that the UK is taking part (Germany is cited on the website), it will look foolish. And to those that really take notice, I expect they’ll rip BK to pieces for its brash insensitivity.

To handle this situation, BK has two options:

1) Say nothing and take the (expected) ridicule
2) Make a joke of it and use it to their advantage

Personally, I’d vote for the latter every time. It’s a proactive opportunity to show that the business has a sense of humour and, although it’s a risk, it’s one that could come off with great results

Let’s wait to see if anything happens in the UK.

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