Tag Archives: Euro 2012

What have you been talking about in 2012?

11 Dec


As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal.

Most of the results across the board are similar but there are some curve balls. Here’s a useful round-up of all the top reviews in one place:

Most tweeted
The annual Twitter review reveals that the London 2012 Olympics was the most tweeted about topic, generating 150m tweets during the Games. This peaked during the Spice Girls‘ performance at the closing ceremony. But, according to Google, despite the daily online scramble for tickets, it was only the second most searched for term – beaten by Euro 2012. What’s more, celebrations such as the Queen’s Diamond Jubilee don’t even feature.

Most re-tweeted
Barack Obama summed up his mammoth victory quite simply by tweeting ‘four more years‘, accompanied by an image of him and Michelle which went viral within two minutes of sending to become the most re-tweeted update, generating more than 810,000 re-tweets.

Most searched for
According to Google, Euro 2012, Whitney Houston and Andy Murray were among the most searched for terms, celebrities and Olympians.

Most talked about
Facebook revealed today that (surprise, surprise) the Olympics were talked about most on timelines with the Queen’s Diamond Jubilee topping the chart. But other discussions included mummy porn phenomenon Fifty Shades and X Factor graduates One Directon.

Alongside these results, users were most likely to check in at Alton Towers (is it your biggest disappointment too?) and listen to number one ‘Somebody That I Used To Know’ by Gotye.

So, there you have it – 2012 in a social media nutshell. But, what do we have to look forward to next year?

PRs were licking their lips at the thought of campaigns fitting into ‘2013 – the year of no sport / the royal void’. But, then the national press had a dream come true – a royal baby.

All chances of coverage have now been significantly reduced due to column inches re-written for stories on suicide inquiries, baby names, public schools and the general structure of the monarchy.


Fantasy football

20 Jun

Did you see England score in the Euro 2012 match last night against the Ukraine? Or, like thousands of others, did you follow the game on Twitter and Facebook?

Research by Perform – in association with KantarSport – has revealed that one fifth of sports fans feed off social networks for game updates, as players, clubs and assocations increasingly turn to the likes of Twitter, over TV, to comment on matches.

This research follows the news that the England team were mentioned more than 20,000 times on Twitter during last night’s match, and England’s football fan page on Facebook jumped more than 3,600 followers. (Coincidentally also smashing the Ukraine’s online fanbase).

But, why were the social networks attracting so much attention? Not only do these sites allow you to comment on the move (which suits 32% of people who use their mobiles to access sports updates), but it also opens up a platform for fans to become ‘experts’.

Fans don’t just want to watch the game, they want to talk about it and give their predictions. Which is exactly what the Facebook page invited users to do – have their say.

All in all, it was a great strategy executed by the England team’s social media bods, which has scored highly with fans across the country. It’ll be interesting to see how many more fans can be attracted as the next crucial matches are played.

Quick fact: Man of the ‘online’ match went to Wayne Rooney who was the most talked about player on Twitter, gaining over 46,000 mentions. But, even scoring a  goal isn’t enough to escape from scathing comments. Almost 40% of these were negative.

Oh well, they do say it’s a game of two halves.

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