Tag Archives: eBay

Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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The end of the London 2012 Olympics

12 Aug

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All good things come to an end – and, after what can only be described as a ‘fantastic fortnight of sport’, the London 2012 Olympics has concluded.

My GamesMaker journey started two years ago with a simple application, followed by an interview, training sessions and eventually uniform and accreditation collection. Based at the ExCeL inside the judo and wrestling arenas, I’ve distributed start times and schedules to the world’s press, ensured they had everything they needed and assisted with press conferences for Team GB’s own Gemma Gibbons (judo) and USA’s Jordan Burroughs (wrestling). Needless to say I’ve enjoyed every minute.

It’s been a great experience with lots of perks on top of being part of this unforgettable experience and witnessing great sports first hand. The Olympic sponsors have looked after the GamesMakers to no end – with McDonald’s, Coca-Cola and Nature Valley coming out on top.

Biting off more than I can chew?

In my two weeks at the ExCeL I’ve not eaten or even sniffed a Big Mac. Why? Quite simply, there isn’t one at the venue. Instead I’ve enjoyed a range of balanced meals: shepherd’s pie, chicken chasseur and stir-fry to name a few. This worldwide partner is giving me much more – a bite out of its new online customer service qualification. (I’ll update on this early September once available.)

In addition to this, as a ‘thank you’ for our work, we’ve been rewarded with theatre ticket discounts.

Fanta-stic fluids

I’ve developed a penchant for a daily dose of Fanta (a drink I previously reserved for holidays). Produced by Coca-Cola, GamesMakers had a wide range of drinks to choose from when off duty.

Back to nature

Nature Valley had a much bigger presence than Cadbury’s. The official cereal bar supplier to the Olympic Games, after two weeks I’ve become programmed to enjoy a pack at least once a day.

But treats come and go, the two greatest memories from the Games are in the form of my uniform and the ‘thank you’ gift I was presented with this afternoon – a unique GamesMaker replica relay baton.

It signifies trust – something we all put in each other to do a great job as part of our teams. It’ll be special to me, always. But not everyone is as sentimental. You can probably pick up one from eBay. Top price is £150.

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