Tag Archives: drink

Women use Twitter to laugh off the Turkish Government’s comments

31 Jul

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The Turkish Government sparked a social media trend this week when the deputy Prime Minister, Bülent Arinç, claimed that women should be seen and not heard (laughing).

Speaking of the country’s social decline, Arinç said:

“A man should be moral but women should be moral as well, they should know what is decent and what is not decent. She should not laugh loudly in front of all the world and should preserve her decency at all times”.

In rebellion of this outrageous remark, Turkish women took to Twitter to take lol selfies (Prime Time is dubbing them ‘laughies’) to take a stand – and I salute them.

In the past I’ve blogged about the need for social media silence, when it comes to brands trying to manipulate sensitive social issues for commercial gain. (American Apparel and Blackberry – I’m looking at you. Just click on the links to see why.) But, when it comes to gender inequality we need to shout, as loud as we can.

Women are accompanying their ‘laughies’ with the hashtag #direnkahkaha, which means resist laughter, highlighting the absurdity of the personal claims. And it’s already peaked at an estimated 3,000 tweets an hour in the last day, proving that we do have a voice.

But, unfortunately the issue isn’t contained just in Turkey. A new Change.org petition in the UK is calling for old NHS and Home Office posters to be scrapped from waiting rooms across the country. Why? Because it says this:

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This naive attitude is up there with ‘women put themselves at risk when they dress in a certain way, leading men on’. It’s not right.

Both of these incidents are offensive, judgemental and make women feel worthless. The only difference is that the UK took this feedback on board and dropped the marketing materials in 2007. The worrying thing about Turkey is that these comments are current – proving how little they value the women in their society and everything they can offer their communities.

To Arinç I say: click here. This campaign is for you.

To Turkish women I say: keep tweeting.

To the rest of the world I say: keep watching. Women should be seen, heard and spoken to with respect – always.

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Vittel vamps up water bottles to remind you to keep drinking

28 May

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Midweek question: should PRs and marketers attempt to create a campaign when an app already exists?

I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign to raise awareness of gender inequality – had posted some of its latest client work.

I took another look at the tweet, at a more appropriate hour, and found that the agency had created a ‘quick and dirty’ PR stunt off the back of consumer research.

A new survey has found that 80% of French adults aren’t drinking enough water, simply because they forget. So, Ogilvy has teamed up with Vittel to create a special bottle lid that reminds you to sippy sippy every hour.

Originally, I’d have thought this was great – especially after seeing that it’s secured coverage on Creativity Online, Design Taxi and has generated a social media buzz – if I hadn’t downloaded Water Balance recently, which takes a note of my weight and height before prompting me to drink at various times during the day.

Maybe I’m taking it too seriously. The video to accompany the stunt certainly doesn’t. It’s fast, fun and contains flags – what’s not to love?

But, don’t get too excited. At the moment, this is exactly what it says on the tin – a marketing opportunity for the company to study consumer behaviour, with no current plans to bring it to life.

So, I guess I’ve answered my own question. Although apps are convenient and cost-effective, stunts will always have that talkability factor – and Vittel is a great example of this.

What do you think – thirsty for more? Watch the video here:

Phone boxes are a dead ringer for Lipton Ice Tea

19 Apr

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Have you noticed anything different about your local phone box recently? Of course not. No one gives phone boxes the time of day anymore. So, it’s surprising that Pepsi has used them as part of its latest marketing campaign.

Pepsi’s Lipton brand has taken over 5,000 ‘street kiosks’, close to convenience stores, to promote its Peach Iced Tea drink. And I must say, it looks good. But, I don’t think it’s enough to make me, or any other young person, buy a bottle.

That’s why Lipton’s partnered with KISS FM, to prompt interaction, by encouraging people to answer the phone inside a special ‘booth’ when it rings for a chance to win prizes. But, is this London-centric competition enough to give Lipton a good return on investment?

20140419-102015.jpgWhen growing up my friends and I would ring 118 500 to find out local phone numbers (exciting I know!) In more recent years the only time I’ve used one is after I was mugged and needed to ‘phone home’.

I’m not the only one turning my back on local phones. An average of just one call is made each day from the 58,500 phone boxes left in the UK. So, it’s no surprise BT is rapidly losing money from them.

Which leaves me to ask the question: id no one’s using them, is anyone noticing them and is it worth taking the risk?

The campaign’s saving grace is that Lipton’s supported it with a social media strategy, complementing KISS FM‘s, to widen its reach – with added value digital advertising on the side.

But, it doesn’t change the fact that its phone box stunt could be left on hold.

I don’t know. I could be wrong. Perhaps
more brands will leverage phone boxes’ appeal to create unique advertising opportunities. Time will tell.

What do you think – is it a peachy PR campaign or just immobile?

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