Tag Archives: Don Ferguson

How Sainsbury’s redeemed itself AFTER it mocked slavery

20 May

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years… by dressing up a mannequin as a slave?

Unfortunately, it’s true. And, thanks to Twitter, everyone can laugh at the Oxford store’s faux pas – which seemingly mocks, condones and glamourises slavery all at the same time (which is no mean feat, I imagine). But, believe it or not, after the rest of the world had tutted / gasped / laughed at the ‘mistake’, Sainsbury’s managed to re-deem itself.

Find out how, by clicking through to my guest blog on Omnirambles.

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JLS signs watergraphs for World Water Day

22 Mar

It’s World Water Day! To celebrate, Oritsé Williams from JLS opened a water wall in Canary Wharf, which highlights the name of WaterAid‘s supporters.

Want to find out more? Hop over to Don Ferguson’s Omnirambles blog now.

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SOS! Charity campaign lacks social media edge

23 Feb

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I have two words for you: guest blog.

Hop over to Don Ferguson’s blog – Omnirambles – and read my latest PR and social media offering here.

It suggests three ways that SOS Children’s Villages could improve its video campaign, which has secured more than 10.3m views in four days.

Enjoy!

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