Tag Archives: director

Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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The science of good PR

26 Mar

I don’t tend to write blogs that promote other people’s brilliance, unless I can think of a way to go one better and trump their campaign. But in Chris Lake’s case I’ve had to leave him well alone.

The director of content at Econsultancy has re-written the Periodic Table for PRs, marketers and advertisers and created eight-steps to campaign success. Take a look for yourselves:

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

Pretty impressive, eh? The infographic speaks for itself.

For details on how it works, visit Chris’ blog here.

Ad slogan ‘Christians make better lovers’ causes underground frenzy

10 Jan

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Take a seat eHarmony, Match.com and Uniform Dating, there’s a new matchmaker in town, Christian Connection, and it’s wasted no time in making itself known in 2014.

The religious dating website may have been around since the millennium but outside of Christian circles, we can assume it’s not had much attention recently.

Launching across the London Underground, it plastered platforms with fun, vibrant slogans such as: ‘Another dating agency? Thank God!’, ‘God knew you would see this’ and ‘Christians make better lovers’ – and it’s certainly got a reaction.

Not only has it featured in The Telegraph, Huffington Post and Christian Today (so cliche) but Twitter is all a flutter with the advertising campaign too. It’s a great PR story in itself! I can’t say I’m surprised – it’s brilliant.

Created by Chas Bayfield, creative director at integrated agency Noah, he’s done what Christians everywhere have been waiting for – a fun, cheeky campaign which says ‘we can take a joke too’.

Of course we know that the term ‘lovers’ has connotations with sex, but hey we don’t have to take it too seriously because we know how to read between the lines and take it to another level. Needless to say Chas has done a great job on this because it instantly invites others – of all faiths – to have a laugh before actually thinking a bit harder about what they want in a partner.

And why has he done such a good job? It’s because Chas isn’t guessing or portraying what he thinks will work well. He’s heavily involved in Cricklewood Baptist Church in London. To me, that’s exciting and very inspiring, and will hopefully encourage more Christian businesses to partner with agencies that know their stuff and won’t shy away from the issue in hand. I know it’s something I aspire to do more of.

It just goes to show that if you have a brave client who has faith in their agency, and both believe in something far bigger than the campaign itself, then it’s definitely going places.

It’s early doors but this could definitely be a contender for the Prime Time Awards in the ‘Worth every penny category’.

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