Tag Archives: dinner

Taco Bell calls on fans for mystery competition

21 Mar

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Does anyone else think brand promotions have become a bit stale? I don’t need another pen, loyalty cards get lost and I delete discount emails without a second thought. But, I wouldn’t turn my back on a free phone. Thanks Taco Bell.

To celebrate the restaurant chain’s move into the breakfast market next week, Taco Bell has sent fans free phones (Samsung to be precise.It gets around doesn’t it?) that include instructions for consumers to take part in missions to win prizes. In fact, the missions are so secretive there’s little information on how it works.

What I do know is that social media is a key trigger for the campaign. Upon accepting the mission – by turning the device on – they’re asked to submit their Twitter and Instagram handles and post images for the chance to win anything from a branded air freshener and pajamas to gift cards and a trip to the Pacific. But I’d be no good at this competition. My phone is always on silent – but Taco Bell’s phones were sent to fans with a note stating that it could ring at any time – so it should be kept with them at all times, even while they sleep.

Fans should be made aware that it pays to think outside of the box. Points are awarded based on each photo’s creativity, originality, whether it links with the promotion theme and the Taco Bell brand.

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This is a brilliant campaign because it transforms fans into ambassadors, driving them to promote the breakfast offering in a fresh way, generating content while reaching millions of potential customers. It’s so good it should be its PR mission statement.

The phones went live yesterday so the fun has only just begun. We’re bound to see lots of photos stamped with the #breakfastphone hashtag over the next week when the breakfast offer launches next Thursday in the US.

What do you think? Is Taco Bell too
hungry to make its morning menu work?

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Birds Eye gets social media savvy with Mas#Tags

17 Feb

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You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye.

That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags.

Inspired by social media, the potato shapes include emoticons and symbols such as: 😊, @ and #.

The news is causing quite a (Twitter) storm with articles posted on: The Independent, Huffington Post, Digital Spy and The Grocer, but I’m surprised that the brand hasn’t taken to the most obvious outlet to boast about its latest creation.

The company has confirmed Mas#Tags via direct tweets to excited customers, but hasn’t shown off profile pictures or worked to get it trending on Twitter… yet.

Birds Eye has proved that it has its finger on the pulse when it comes to connecting with a social media generation, but why is it only concerned about what’s on the plate?

Not only would it have been a great opportunity to launch a digital word game to celebrate the launch, (a carbohydrate-based Flappy Bird anyone?) but at the very least link in with top supermarkets – Asda, Sainsbury’s and Tesco – which will stock the product from March.

It could be a strategic move to ensure that the talkability factor around the product remains high, but I believe in striking while the iron is hot.

What do you think? Will you be cooking up some Mas#Tags?

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Christmas campaign round-up 2013

13 Dec

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With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts.

And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed a perfect pun in that previous sentence, but who’s counting?

The survey one
Costa Coffee has banned Sir Cliff Richard’s festive favourite – Mistletoe and Wine – after research revealed that it was most likely to make its customers exit the store.

But Costa has gone above and beyond to make this headline stand out by donating £10,000 to charity Youth Music, to encourage young people to record their own versions of Christmas classics.

The clever one
Retailer GAME has made up for its reduced presence on the high street in recent years by prioritising PR – and it’s paid off.

Hiring nine-year old Joe Leslie this month, as a ‘non executive director’, is a genius way to help clueless parents know their Call of Duty from their Grand Theft Auto.

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The charitable one
St Mungo’s, a charity to help homeless people, has created limited edition Christmas wrapping paper, detailing the scientific viruses that they might face this winter.

For a charity that seeks to tackle homelessness, it’s successfully delivered a fresh message with an innovative angle.

The mad one
To complement O2’s Be More Dog campaign, the network provider is planning a party for the dogs from Battersea Dogs Home – and it’s getting its customers involved.

The more times you tweet using the campaign hashtag – #tweetattreat – the better the party will be. Now you wouldn’t want to let the dogs down would you?

The relatable one
Of all the retailers, I didn’t expect Harvey Nichols to launch a ‘canned laughter’ campaign (you don’t laugh at it, more smirk and think ‘I should get that for someone’ and then never do because it’s fluff).

The brand’s launched a range of gifts for women to give to their loved ones as a token to simply say ‘I spent the money on myself’. From a Christmas lunch in a tin (which has been done to death) to a sink plug, it’s been cited as ‘original and perfectly timed’ by Golden Goose PR. I say, they haven’t read this blog yet.

So, there you go – the top five Christmas campaigns of 2013 to date. If yours didn’t make the list just tweet me your favourites at @dmhwhite. I may even shuffle the leaderboard around!

Merry Christmas Prime Timers and a Happy New Year!

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