Tag Archives: corporate

Want blogging tips? Don’t go to Google

26 Nov

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one.

There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes from experience.

So, with my blog now in its ‘terrible twos’, I’m putting thumb to iPhone to share my golden nuggets. Tongue twister alert:

Prime Time‘s top 10 tips for taking your blog to the next level

1) Are you talking to me?
Know your audience. Assume a level of knowledge and don’t patronise.

2) Develop a style and stick to it
The only reason you’d need to be corporate is if you were ghostwriting for your CEO. In all other circumstances, lighten up! It’s likely your blog will be read in people’s spare time, so cut them some slack and deliver informal, light-hearted and punchy content.

3) Write to be read
If you’re finding a post hard to write, then it’s probably going to be hard for your readers to digest. Before writing I identify an interesting news hook. But, if I can’t think of at least three things to add value to the conversation, I scrap it.

It’s also important to have an opinion. However niche your blog sets out to be, you will have competition. So, keep in mind why people should be reading yours instead of the blog next door.

4) Be on time
It doesn’t matter if it’s once a month or once a week, find a pattern and stick to it. There’s nothing worse than finding a blog and realising it’s not been updated for six months or shut up shop. What a waste of cyberspace!

5) Create a content calendar
To avoid hunting for stories every week, why not jot down key dates in advance? Whether it’s conferences and events or film launches and X Factor results, it’ll come in handy.

6) Tag!
Tag each post not only with key words you’ve included, but also those that link to the subject. It’ll help direct more people to your blog.

7) You don’t have to be in PR to promote your blog
Make the most of Twitter, Facebook, Instagram, Pinterest and LinkedIn. You don’t have to do them all, but do the ones you can, well.

Why not set a reminder on your phone to promote each post you write, in a variety of ways, for the next 30 days to ensure it’s being read?

In addition to this, make sure you’re capitalising on #TBT and #FBF (for going through the archive and bringing early posts up to par) and #FF (for connecting with influencers) – they’re quick wins for getting noticed.

8) Maximising channels
Did you know you can publish direct from LinkedIn? It looks hot, so take advantage and stand out among your network.

Also consider using Twitter to feed into relevant conversations and plug your content e.g:

 

Looking forward to the @PaddingtonMovie? Then you’ll probably hate my blog on the Peruvian bear! Check it out > http://wp.me/p2sMct-2dE

This could help your content to snowball outside of your network – which is the key to success.

9) You may have the penmanship of Shakespeare, but that’s no excuse for shoddy images
Headers and images will be scanned before people start reading your blog in detail. Make sure they stand out and are engaging.

10) Have an ‘About You’ page
I’ve never been overly keen on blogs that use the first few posts as introductions. I’m going to say it like it is: it looks a little very amateur. Put your background on a separate page and use your first post to get straight to the point.

What do you think? Feeling inspired?

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Jamaica’s bobsleigh team in the (cool) runnings to get to the Games

20 Jan

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Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics.

That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way – money. The funding was so tight they had to dip into their own pockets and even watched the final qualifying round from home with bated breath to see it they’d made it through to the next round.

But, once again, Twitter has proved itself as the key driver for crowd-sourcing success. @JamaicaOlympics backed its athletes by drawing attention to a unique crowd-funding initiative on the micro-blogging site moments after the pair qualified. And, although each tweet didn’t generate mass re-tweets or favourites, they’re being seen by the right people.

Most of those people used internet currency sensation Dogecoin to generate the much-needed cash – and in doing so it’s boosted the value of the crypto currency. So I predict we’ll be hearing more about it, and it’s rivals, in the coming months.

The great news is that tonight it was revealed that, thanks to a blend of individual and corporate doners, the team raised $25,000.

This flurry of national PR has meant that Watts and Dixon have dominated news articles as well as the sports pages – including The Guardian, Metro and the New York Times to name a few. And hopefully it’ll encourage the world to find the remaining $15,000 to get Jamaica to the Games.

The team’s fundraising success is testament to @JamaicaOlympics upping its game, while the sporting world was asking questions about the island’s novelty team. It’s gone from tweeting once a day to every hour; re-tweeting key stakeholders; and increasing its level of call to actions. Accompanied by a thriving website, team blog and Facebook page – Jamaica’s got the full social media package.

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More brands suffer at the hands of social media

11 Sep

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First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer backlash.

Let me explain.

Today, the world remembers the innocent victims from the tragic 9/11 event in New York. And, like clockwork, brands have used the 12-year anniversary for self gain. Unfortunately, it’s all too transparent and US site Fast Company has created a round-up of the worst social media stunts. Take a look – it’s really interesting.

Telecommunications company AT&T shamelessly featured the new Blackberry in its commemorative corporate tweet – which went down like a lead balloon despite the brand realising its rookie mistake and deleting from its Twitter and Facebook accounts.

That’s not all.

Marriott Hotels – which has a unique connection with 9/11 in the sense that one of its branches sat at the foot of the Twin Towers and collapsed with it on the day – tweeted an image of a plate of pastries and a sign reading that it was giving them away between 8.45am and 9.15am. People lost their lives. So, needless to say that pastries aren’t really a consolation prize to shout about.

First of all, social media managers / interns / robots that are running the game must sense check with the wider marketing teams and get key messages signed off. That way if the update blows – you’re all idiots.

Secondly, an event like this shouldn’t even be viewed as a commercial opportunity. Yes, if done in the right way, it can curry favour with consumers. But, brands shouldn’t make light of 9/11 in anyway. Ok, a #neverforget hash tag can put your tweet in the centre of the online community, but images? Risky. What picture can possibly connect with thousands of people directly associated with the event, and the millions more who were touched by it. As we’ve seen, brands can be on top of the world one minute and at the bottom the next. And clicking delete doesn’t mean a thing once it’s been seen.

Brands must keep it simple. Nappy company Huggies is a good example of this by remembering the victims and the brave people who risked their lives to save others. But, even then, you’re left thinking ‘why are you getting involved?’

So, lastly, unless your brand has a direct association with the event in question and you have something that will add value to ‘the’ online conversation, say nothing at all.

Silence is golden in situations like this. Agree?

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