Tag Archives: concert

Jay Z’s former friend places job advert

25 Jul

I’m inspired to write this blog because the person behind this story is helping me tick off a bucket list dream later in the year. He’s the keeper of the holy grail and he’s bringing it to the O2 in October: Jay-Z … or rather Jay Z as he now prefers.

Did you spot the difference? One of the most common punctuation marks – the hyphen – is out of a job after 19 years of service for Shawn Carter. So on Monday it posted an advert on classifieds site Craigslist to find some work. Take a look here.

The self confessed ‘hardworking straight black line’ was sacked last week following a two-year complicated war as Jay Z tried to shake off the pesky punctuation mark.

There’s not much I can say. The advert is already being touted as the best ever on Craigslist. It’s timely, clever, witty and potentially provides a brand or product with an opportunity to respond.

The PR and marketing stunt has picked up a lot of coverage on The Metro, The Drum and Hypebot.com. But who will own up as the brains behind the idea and what brand will move in to pick up the baton?

Rightmove gained a lot of coverage and kudos by moving into the BBC’s Apprentice territory and offering up a meeting with contestant Neil Clough last week to chat about his ‘failed’ business plan.

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Do you Beliebe in brand PR?

5 Mar

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It’s been a difficult week for certain celebrities. They’ve made mistakes that have dented their image and some poor PR will have to pick up the pieces. There’s two famous faces I’ve got in mind: Justin Bieber and Lord Sugar.

Beauty and a Beat singer Bieber turned up late to his own concert at the O2 arena on Monday – causing the event to overrun and distraught teenagers fleeing half way through to get the last train home. Needless to say, Bieber was the victim of a social media backlash.

But instead of apologising, he simply told fans that the times were incorrect and he was, in actual fact, only 40 minutes late. And for this he had no excuse.

He needs to understand that the modern fan has changed. We download individual tracks rather than buying whole albums so band loyalty is decreasing. He made the mistake of focusing his statement on him, instead of his fans, which did little to repair the brand damage.

Perhaps he thought actions are louder than words because he made a statement by arriving on stage two minutes early yesterday. Doesn’t exactly help the previous audience though does it?

In other news, Lord Sugar is in the middle of an employment tribunal case with The Apprentice winner Stella English who claims her prize-winning role was that of an ‘overpaid lackey’. When she challenged him, he told her he ‘didn’t give a [insert expletive].’

The trial continues but in terms of his personal PR, Lord Sugar has shown himself to be a difficult person to work for. Although I knew that all along.

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