Tag Archives: code

How Decoded is on a mission to make everyone feel comfortable with coding

6 Sep

20140430-231008.jpg

I don’t tend to make a habit of being in Central London before 9am on a Saturday, but I chose to break my own rules as part of my quest on learning how to code.

International technology school Decoded has generated a bit of a buzz in recent months. From Brand Republic‘s Editor in Chief Danny Rogers giving it a thumbs up to founder Kathryn Parsons ‘selling it’ in Stylist, my colleague and I were eager to check it out. On a Saturday. Have I mentioned that already?

Wooed by the appeal of a continental breakfast, we made our way there. But, on the way, I made a mental note of what I wanted to get out of the day. After all, at more than £400 a pop (and that’s just the weekend rate), Decoded needs to deliver results.

So, how did it do?

1) I’ll be able to read code well enough to understand when, and where, there is a problem within the text
Going through the fundamental principles of HTML, CSS and Java Script, in theory I should be able to read and write in code. It helped that Decoded’s system underlined errors in red, but going forward this is a case of practice makes perfect. If I keep at it, and focus just as much on the coding – opposed to just the visuals – it won’t be long before I’m fluent.

2) I’ll be able to simplify the fundamentals in order to make recommendations or flag issues to clients
The demonstrators did a great job of breaking the complex content down for us. And, like the above, if I can truly understand the basics then I’ll be well-equipped to explain it to others. But, in the meantime, I can always rely on Decoded’s follow-up resources pack to ensure I become a savvy wordsmith.

IMG_0302.JPG

3) I’ll get to know what elements generate the best call to actions and how to input these into my projects
Because this is a starter course, we didn’t delve into techniques that manipulate websites to increase engagement, interaction or sales etc.

Instead, we spent the day working on an app that allowed customers to check-in from a single geographical location, in order to collect rewards. That in itself was definitely more than I bargained for – teaching me the ‘not so subtle’ differences between the front and back end of websites.

4) I’ll be able to code an aspect of the projects I work on without simply rewriting existing templates
Yes and no. Using the foundations of coding, technically I can create content from scratch. But, whether I could do this within my company’s house style is yet to be tested. We remained very much in the safe territory of Decoded’s web design editing system. And, after nine hours of intense learning, I was grateful for that.

Overall, I was highly impressed by the professionalism of the course. It was relaxed and informal, but very effective. It’s definitely empowered me to carry on pushing myself to learn new things. After all, I can’t have primary school pupils showing me up in a few years time now that coding is on the curriculum.

Having these skills now will help a budding brand storyteller like myself profit in the future.

And, I must admit, it felt darn good to be sat around a big table carving out a digital masterpiece on a MacBook Air.
Very New York.

Have you been ‘Decoded’? What did you make of it?

IMG_0304.JPG

Advertisements

Magnum (P.I) fans hunt for Holland dress

29 Mar

20140329-140726.jpg

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl.

But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream themed party dress.

Holland came up with a 60s-inspired patterned shift dress. But, don’t worry if you think it looks like a glamourous safari outfit. I thought the same at first glance. It’s meant to resemble the ‘iconic crack of Magnum chocolate, revealing the rich ice-cream beneath’ – not a giraffe.

The best thing about this £5,000 fashion collection is that Magnum’s made one of them entirely out of chocolate, handcrafted by three experts, truly making it good enough to eat.

As part of the promotion, Holland is giving away 25 dresses to Magnum (P.I) fans who crack the code by successfully following a set of clues across its social media sites.

It’s a great effective ‘quick win’ promo mechanic for the brand:

1. Celeb-studded launch event
Kimberley Garner, Vanessa White and Gizzi Erskine were just some of the famous faces at Magnum’s party, held at Home House.

Celebs guarantee coverage which is why the event secured ‘Daily Mail Showbiz‘ style coverage (crem de la crem).

2. Exclusive Giveaway
Who doesn’t love a freebie? Magnum’s decision to encourage fans to ‘crack’ the code to win one of the dresses is a no brainer and will see people flocking to follow, like and pin its profiles at the same time.

3. Advertising
It’s underpinned the campaign with TV ads, which is perfect timing as the sun pops its head out of the clouds for the first time in months. So, even if you don’t know about Holland’s design then you should know Magnum has something to celebrate.

The only thing I’d ‘bolt on’ to the campaign is bloggers.

Magnum could’ve recruited fashion bloggers, or even a top magazine, to collaborate with Holland during the creative process to secure additional coverage.

Alternatively, it could’ve asked them to design a dress that’ll represent Magnum in 25 years time and time capsule that bad boy. Then you’ve got a PR story and a 50th birthday present.

Happy birthday Magnum… and you’re welcome.

20140329-171848.jpg

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

OMNIRAMBLES

sporadic blogging by @dfergpr

%d bloggers like this: