Tag Archives: CEO

Want blogging tips? Don’t go to Google

26 Nov

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one.

There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes from experience.

So, with my blog now in its ‘terrible twos’, I’m putting thumb to iPhone to share my golden nuggets. Tongue twister alert:

Prime Time‘s top 10 tips for taking your blog to the next level

1) Are you talking to me?
Know your audience. Assume a level of knowledge and don’t patronise.

2) Develop a style and stick to it
The only reason you’d need to be corporate is if you were ghostwriting for your CEO. In all other circumstances, lighten up! It’s likely your blog will be read in people’s spare time, so cut them some slack and deliver informal, light-hearted and punchy content.

3) Write to be read
If you’re finding a post hard to write, then it’s probably going to be hard for your readers to digest. Before writing I identify an interesting news hook. But, if I can’t think of at least three things to add value to the conversation, I scrap it.

It’s also important to have an opinion. However niche your blog sets out to be, you will have competition. So, keep in mind why people should be reading yours instead of the blog next door.

4) Be on time
It doesn’t matter if it’s once a month or once a week, find a pattern and stick to it. There’s nothing worse than finding a blog and realising it’s not been updated for six months or shut up shop. What a waste of cyberspace!

5) Create a content calendar
To avoid hunting for stories every week, why not jot down key dates in advance? Whether it’s conferences and events or film launches and X Factor results, it’ll come in handy.

6) Tag!
Tag each post not only with key words you’ve included, but also those that link to the subject. It’ll help direct more people to your blog.

7) You don’t have to be in PR to promote your blog
Make the most of Twitter, Facebook, Instagram, Pinterest and LinkedIn. You don’t have to do them all, but do the ones you can, well.

Why not set a reminder on your phone to promote each post you write, in a variety of ways, for the next 30 days to ensure it’s being read?

In addition to this, make sure you’re capitalising on #TBT and #FBF (for going through the archive and bringing early posts up to par) and #FF (for connecting with influencers) – they’re quick wins for getting noticed.

8) Maximising channels
Did you know you can publish direct from LinkedIn? It looks hot, so take advantage and stand out among your network.

Also consider using Twitter to feed into relevant conversations and plug your content e.g:

 

Looking forward to the @PaddingtonMovie? Then you’ll probably hate my blog on the Peruvian bear! Check it out > http://wp.me/p2sMct-2dE

This could help your content to snowball outside of your network – which is the key to success.

9) You may have the penmanship of Shakespeare, but that’s no excuse for shoddy images
Headers and images will be scanned before people start reading your blog in detail. Make sure they stand out and are engaging.

10) Have an ‘About You’ page
I’ve never been overly keen on blogs that use the first few posts as introductions. I’m going to say it like it is: it looks a little very amateur. Put your background on a separate page and use your first post to get straight to the point.

What do you think? Feeling inspired?

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A&F bans black clothing for attention

10 Jul

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If there’s one thing that all women agree on, it’s the colour black. It’s universally flattering. So, why has designer brand Abercrombie & Fitch banned it from all its stores?

The fashion outlet has announced that it’s no longer selling any black garments and its employees – including those based at its Ohio head office – are not allowed to turn up to work in it. Even black winter coats are frowned upon, leaving men and women across the country scurrying around for a new wardrobe.

Abercrombie thinks black is too formal and that’s not what it wants to be associated with. So it’s taken the decision on itself – without any research of feedback from its customers to back it up – suggesting that this is just a marketing and PR stunt, with not much substance behind it.

Journalist Ashley Lutz from Business Insider online suggests that the brand is chasing its ideal and preferred American sweetheart customer which is a tall, slim and pretty with an outgoing attitude. And its ban on black is just one step closer to targeting, and attracting, this type of person into its stores.

There’s a flurry of links to the news story which has been picked up by key websites such as MSN and The Drum. But other than that Michael Jeffries, Abercrombie’s CEO, has slipped his latest guidelines under the radar.

I’m no fashionista (however hard I try) but black is classic, not formal. And this isn’t a successful strategy, it’s a cry for attention.

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Are you ready at the drop of a hat?

4 Feb

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For a Monday morning, I was more prepared than a boy scout. How? I wore my emergency client dress for a potential awards lunch – Sustainable Restaurant Association Awards at the OXO 2 restaurant.

I thought I was going to be filling in for my most senior client, the managing director, but I should have known she’s made of stronger stuff. However, within your events party, you can always expect up to 10% of guests to drop out. So, when you’re thrown into a situation at the last minute that you’re not prepared for, here’s how to make the most of it and shine:

1. Ice, ice baby
Have an icebreaker under your belt and bring it out to everyone you meet.

As I’d only met my client’s leadership team a handful of times (and they won’t remember me even though I email them good news most days i.e. coverage), I used:

“Looks like my boss has finally let me out of the office!”

Corny I know. But I can laugh about it and so can they. It opens up about what I actually do and puts the attention on me for as long as I want it – until I turn the tables back on them.

2. Be honest
I was fortunate enough to be meeting my CEO at the event. I found her amongst the crowds and asked her to introduce me to some key influencers. I could have saved face and attempted to network on my own, but this method was quicker and she really appreciated my honesty and the challenges I was up against.

If this isn’t convincing enough – she set me up to shake celebrity chef Raymond Blanc’s hand. Enough said.

3. Check in
If you’ve been involved in the logistics of the event at any stage, check with your client and the organisers that everything is on track. It’ll show you’re in control and see tasks from beginning to end. It takes just one question and once you’ve been given the green light you can operate for the rest of the day on cruise control.

It goes without saying to make an effort with everyone – especially those on your table. Think of the five golden rules of journalism: who, what, why, when and how? Find out the answers from those closest to you and take the conversation from there.

4. Mission statement
As I was ‘invading’ a sustainability event for food and drink operators, I was understandably the odd one out. If you think your PR aura is sticking out like a sore thumb too, be prepared to summarise what you and your company does in one to two sentences. It succinctly helps the guests understand your role. Who knows – it might lead to a new business opportunity?

5. Find your niche
I was introduced to most people I met as my company’s social media guru. This gave me the flexibility to get my phone out without feeling rude and also handed me a free pass to doodle on my phone when conversations had come to a natural end.

6. Be aware
You can lose all sense of time at events. Don’t be caught out and over do it on the champagne at 11.30am! You do need to have some wits about you in front of your peers and clients.

What are your top tips on surviving
industry events win your clients?

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