Tag Archives: care

Macmillan strikes it lucky with tube tweet

30 Apr

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Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of.

But, while you were complaining/celebrating/not caring (delete as appropriate) about how industrial action brought London to a standstill, some charities were planning a clever social media campaign.

Macmillan Cancer Support piggybacked off Twitter’s ‘tubestrikes’ hashtag to promote its services, accompanied with a simple graphic using the iconic London Underground key. Meanwhile, Save the Children put the disruptions into perspective by comparing the ‘madness’ in London to Syria.

Macmillan’s tweet may only have been retweeted 140 times, but it had wit, talkability and relevance on its side adding to its pulling power (despite it repeatedly tweeting the image to different media outlets in quick succession – a no no for me as mentioned in this blog.)

In the same fashion, Save the Children’s infographic scores highly on the shareability scale because it summarises an issue in an instant. So, it’s no surprise it’s caught the attention of BBC, The Independent and the Daily Mirror to name a few.

But, these tweets aren’t successful because they’ve been seen thousands of times in the last day. They’re successful because they’ve raised awareness of the charity at zero cost – a ‘quick win’ result that a PR, marketing or social media agency just can’t contend with.

With tube strikes set to land in London again next week, expect other organisations to jump on the bandwagon (remember all those #nomakeupselfie variations?) But one thing’s for sure – it won’t be as innovative the second time round.

What do you think of these mini campaigns?

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A bad relationship means bad PR

9 Mar

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The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean.

First date best behaviour
After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind runs away with ideas about the future and you believe that anything is possible. Cheers to that.

But, after the novelty wears off it’s not out of the ordinary for client relationships to become strained:

Keeping them entertained
There’s times when you need to entertain the clients that you’re not particularly keen on. Chaperoning marketing managers to industry events is one thing, but ‘get together’ drinks and leaving parties?

I know, I know. Suck it up – this is a relationship you probably can’t afford to say goodbye to.

They leave their stuff everywhere
Look around the office, in the cupboards and on your desk. When was the last time you saw the original walls? Too long. That’s because you’re drowning in samples, literature and ‘those’ props that you bought that despite the client approving them, they changed their mind once they arrived. But, you’re holding onto them just in case.

You agree with them, even though you’re right
We make our recommendations, we push back and we challenge their ‘no news’ stories. But, if we do it too often they might accuse us of not understanding. So sometimes we just go along with it.

You resist threesomes
Sometimes clients bring in other agencies for you to work with and generally make your life more difficult while decreasing your PR budget. Grrr.

When it all gets too much…
…they leave you for your rival. Broken hearted, you’re forced to play the field and get a replacement as quickly as possible to show them you’re not bitter. Did they care about us at all?

What other ways are clients like a relationship? Send me your updates and I’ll add them to the blog.

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