Tag Archives: bloggers

Can Brit bloggers turn on the BBC?

15 Oct

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US bloggers are hogging the limelight right now – broadcaster CBS has bought the rights to transform Tumblr blog Hollywood Assistants into a TV comedy series called 20-Nothings, according to digital and social media newsfeed Mashable. If you’ve not had a look before, do – this video and picture led blog is very tongue in cheek and lends itself to comedy.

It’s not the first time this has happened. Comedy S*** My Dad Says, featuring William Shatner, started life as a Twitter feed which hit the silver screen in 2010. Across the pond, us Brits have also had a fair crack at turning our blogs into books and series: Secret Diary of a Call Girl, most notable.

But, with more blogs grabbing producers and writers’ attention, their authors are the key to producing the subtlest form of reality TV – one that the audience doesn’t even know they’re watching. A programme motivated by an average individual’s life, passions and motivations.

From PC to TV, this is a fantastic achievement for social media. Not only can this medium raise brand awareness, it also raises ratings.

All I need to do now is continue pitching in to the BBC the concept of a twenty-something PR ready to take over the world from an office in Croydon.

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Experience is undermined by authority

5 Jul

In response to Ged Carroll‘s PR Week blog cautioning PRs to realise that their newsworthy window stops the day after the campaign launch – all I can say is “it’s not (always) our fault”.

Easy to say – but what do I mean by this? Quite often my PR peers will share stories with me about how their managers and directors insist that a story has marathon legs and demand that their executives keep feeding it to the media, causing them to shamefully attribute their name to ‘press release version 5′, when they know all too well that it won’t get picked up. But, why does this happen?

1. Top tier PRs are fully focused on strategy and the bigger picture which causes them to become detached from media relations.

Yes – they may know the business inside out and perhaps they were a journalist in their past life. But, do they know the current contacts of their bread and butter publications? Possibly not. Are they up-to-date with the current PR slots available in the magazine? Unlikely.

2. These said PRs set high KPIs without understanding the reality of the media landscape.

What I’m trying to say is that the expectation of results is generally a separate conversation held between directors and the client – with executives who have the day-to-day relationships with journalists generally sidelined.

There needs to be a more open forum of communication where, regardless of hierarchy, PRs can come together in their teams and be frank about what works and what doesn’t. Executives’ words are to be trusted. Their close relationship with the journalists means they know how much ‘give and take’ there has been recently, which puts them in a good position to pull favours when appropriate. More than this, their experience means they can identify ‘off the wall’ quick-win opportunities, understand which ‘warm leads’ to continue chasing for the column inches at the end of the rainbow and those to bin.

Yes – journalists and bloggers may get ‘new’ news eight days after the big event has taken place. But, just remember that whoever’s sign off is on the email, wasn’t necessarily in the driving seat.

Do you receive campaign emails in over-drive? What bugs you the most?

PS – Ged – Sorry that I’m only responding now after you blogged on this six days ago. It was new to me today on my e-alert.

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