Tag Archives: behind the scenes

Centrefold magazine uses Nokia for 10th anniversary issue

15 Mar

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Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth.

Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using a Nokia.

This partnership has taken the phone brand to the next level, demonstrating that a Nokia boasts top camera qualities including: precision, depth and class. And the PR the stunt is generating is brilliant too.

Protein, an inspirational media agency, is behind the stunt and it plans to exhibit the unique fashion shots in London next week – which will open up the Nokia brand to an even bigger audience.

But, to sustain campaign momentum, and position itself as the leading camera phone, Nokia could do one of three things:

You can’t go wrong with a comp
Run a social media competition offering the chance for a customer to have professional photos taken on their phone, and run them in an advertorial placed in a fashion magazine, with behind the scenes content. Social media tactics, combined with traditional print media, will ensure the brand generates plenty of ‘OTV’ (opportunities to view).

Don’t worry, be appy
Nokia has created some strong content through its partnership with Centrefold so it should make the most of it by making a photography app for customers to download. Packed with top tips and advice on capturing the best ‘still life’, ‘people’ and ‘landscape’ shots, it can also include basic editing software – beyond Instagram – to help fans enhance their images.

Get on the curriculum
There must be hundreds of photography courses running across the UK, so if you can’t beat them – join them! Encourage and equip lecturers to use Nokias in class to inspire students to think outside the box when it comes to imagery.

So, there you have it. A good idea which could be made great if it is extended.

What do you think? Would you have guessed these were phone shots?

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Clear your diaries for 1D Day!

3 Oct

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas.

Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ to their loyal fans. Forget the sentiment, it’s PR gold.

To celebrate 1D Day, the boys will give fans 7-hours of non stop ‘behind the scenes’ access to their lives in an streamed webinar, that I guess will be 99% focused on the band’s latest album, Midnight Memories, which is released two days later. And that’s no accident.

It’s a great move by Syco, which gives fans a chance to submit ideas and contribute to the day’s events – whilst making them feel part of an exclusive community (along with the world and his teenage daughter.)

One Direction’s YouTube announcement has already generated more than 999,000 views in 24 hours, so I predict that this online streaming session will break records and / or break the entire internet!

But, for the band, it’s just another stepping stone as they look to take over the world and cash in on marketing deals whilst their stock is high. And it’s working; the announcement has since been covered by the Mirror, the Metro, the BBC and Perez Hilton to name a few.

So be warned PRs. Avoid selling-in your stories on 1D Day. Journalists won’t appreciate taking their attention off the world’s biggest boy band baring all to just discuss a boring press release.

Will you be tuning in for 1D Day?

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Ibis bunnies storm the hotel

5 Jun

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It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog.

Warning: This PR campaign by Ibis Hotels almost tips the cute scale.

Ibis’ new campaign to promote its range of hotels – now featuring the chains’ most comfortable bed ever – stars bunny rabbits as part of a one minute promotional YouTube video.

Forty bunnies took leading roles in the video, and were given permission to enjoy a top-floor room at the company’s Blackfriars branch over two days, in a bid to find the most comfortable spot to sleep.

Although I’m not familiar with the music, which tends to help turn a good video into a viral one (am I the only person on earth that’s never seen Chitty Chitty Bang Bang?), it’s a brilliant video that reaches out to meet consumers’ needs. After all, when booking rooms – whether it’s for a business meeting, girls’ weekend or to break up a journey – what really matters is a good night’s sleep.

Ibis’ key competitors have previously marketed their small touches that make customers feel special – Premier Inn’s pillow wrap, which highlights the softness of the bedding, and Travelodge’s soft toy ‘Sleep Tight‘ campaigns have been successful, but it’s this gentle and inviting video that’s really putting the message across.

The outtakes video, also produced by BETC London, is stronger in my opinion because it brings the campaign to life by telling Ibis’ campaign story. For example, did you know that 571 carrots were used in the making of this video?

Overall, it’s great content that’s already making waves in the hospitality, travel and leisure press – it’s interesting, sweet and well executed. Here’s to the bunnies.

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