Tag Archives: ban

BA needs to make a Big Apology?

15 Jan

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Today there have been four official judgements made on discrimination over religious beliefs in the workplace. Of those four, just one went in favour of Christianity. And it’s not causing the Twitter storm I’d expected.

I’m even more surprised that Tweeters are taking this opportunity to condemn Eweida, Chaplin, Ladele and McFarlane and every other Christian ‘causing a fuss’ saying they’re the same people ‘trying to ban me from wearing skirts at work’.

Tweeters aside, I think it’s the employers – such as global airline British Airways – involved in today’s court hearings that are going to have to work very hard to prove that their ‘corporate images’ were worth be dragged through the courts. BA especially since 2006. (BA amended its policy in 2007 to accept employees wearing symbols of faith.) I can’t see in any way how crosses, or any other faith symbol, affects the type of service it should be delivering to meet customers’ needs.

It’s sad because after its brilliant ‘To Fly. To Serve‘ campaign and gold-medal attempt during the Olympics, persuading people to stay at home and cheer on Team GB, the BA brand has had to start 2013 on a sour note.

To make matters worse BA has so far not even acknowledged the case with even a single tweet, post on Facebook or a statement on its corporate site. A bit of a mistake when they knew the outcome was going to run globally, surely? And I definitely don’t think a headline of ‘diversity and equality’ on the airline’s jobs website is enough of a message or an apology for not protecting Eweida’s rights.

For companies to be the best, it has to have the best people working for them. And to attract the best people you have to allow them to be themselves.

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Adverts don’t make nations fat, people do

20 Nov

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There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods.

Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and Gary Lineker, London 2012 Olympians are also under scrutiny for backing salty Subway rolls.

Journalist Paul Gallagher reports that the food and drink industry should be condemned for acting irresponsibly for fooling customers into thinking they can look like celebrities by eating the product they’re endorsing. RIDICULOUS. As clever as PR and marketing is, people are born with an innate detector that helps them to recognise ‘spin’ when they hear or read it. Who would fall into this ludicrous trap? Wait. I really don’t want to know.

Whilst I wholeheartedly agree that food and drink companies must act responsibly, they can’t think for people. Campaigners are hardly giving the Government’s Responsibility Deal for Public Health a chance. This voluntary scheme, which has new pledges thrown at it almost weekly, has attracted hundreds of businesses who want to make it easier for their customers to eat healthier, including Unilever Food Solutions.

If celebrities can grow food and drink sales by association, I say ‘well done’. I don’t call it demon marketing. Adverts don’t create fat nations, people do. And recession, according to rival paper The Guardian today.

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