Tag Archives: adverts

Adverts don’t make nations fat, people do

20 Nov

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There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods.

Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and Gary Lineker, London 2012 Olympians are also under scrutiny for backing salty Subway rolls.

Journalist Paul Gallagher reports that the food and drink industry should be condemned for acting irresponsibly for fooling customers into thinking they can look like celebrities by eating the product they’re endorsing. RIDICULOUS. As clever as PR and marketing is, people are born with an innate detector that helps them to recognise ‘spin’ when they hear or read it. Who would fall into this ludicrous trap? Wait. I really don’t want to know.

Whilst I wholeheartedly agree that food and drink companies must act responsibly, they can’t think for people. Campaigners are hardly giving the Government’s Responsibility Deal for Public Health a chance. This voluntary scheme, which has new pledges thrown at it almost weekly, has attracted hundreds of businesses who want to make it easier for their customers to eat healthier, including Unilever Food Solutions.

If celebrities can grow food and drink sales by association, I say ‘well done’. I don’t call it demon marketing. Adverts don’t create fat nations, people do. And recession, according to rival paper The Guardian today.

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Obama wins election with careful spending

7 Nov

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He’s done it again – Obama is back in the White House to complete a further, and final, four years. But, how exactly do you become President of the Unite States? Spend up to <a href="http://$2bn – largely on advertising in swing states like Ohio and Virginia to grab voters’ attention. That’s how.

It wasn’t just Obama that ran up a large bill. Republican Romney spent even more. According to the Washington Post he spent $76m more than Obama at $472m – virtually all of which was used to create negative adverts that slammed his opponent.

But where was the bulk of this cash channelled? Florida – 2012’s modern day battleground for US political candidates.

Obama may have had a tighter financial budget to contend with. But, with approximately 314m people in the US, he still drummed up enough support for every US citizen to pledge $1.25 to his cause. A great result.

How does this campaign cash compare with Presidential election fundraisers before him?

Former Presidents’ fundraising efforts

1992 Bill Clinton -$331.1m (approx. 98c per American)

1996 Bill Clinton – $425.7m (approx. $1.35 per American)

2000 George Bush – $528.9 (approx. $1.68 per American)

2004 George Bush – $880.5 (approx $2.79 per American)

Calculation based on population count from US Census Bureau on 7 November and does not account for fluctuation of inflation

This shows that more or less there’s been a decline in giving over recent elections. Yet, with the country suffering from $16 trillion worth if debts (via BBC Newsnight) it’s no surprise people are keeping their wallets closed.

Debt or no debt. The world woke up today to find the right candidate winning the election – and that’s priceless.

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