Tag Archives: actress

Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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Why are London’s Talking Statues staying quiet online?

12 Aug

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I’ve met a few celebrities in my time, and therefore had the obligatory ‘be cool’ moment before quickly losing it. (Meeting Labrinth on stage at Proud Camden springs to mind, with my cousins having no choice but to make the universal sign for ‘crazy’ behind my back to make amends.) But, I’ve never had the pleasure of Sir Patrick Stewart, Hugh Bonneville or Prunella Scales giving me a call on the old dog and bone for a catch up.

You neither? Well, that’s going to change.

The Evening Standard has revealed that statues across London are going to be brought to life with voice recordings, as part of a year-long art project called: Talking Statues Speak Their Minds. From 19th August, people will have the chance to use their smartphones to unlock statues’ exclusive content before receiving a call from a well-known name who’ll share information about the figure’s life history.

It’s a great way to add yet another dimension to the city, giving Londoners an opportunity to explore old sights for the first time. And, the story has generated a commendable amount of PR thanks to Riot Communications.

But, with the launch just around the corner, its efforts will be wasted if it doesn’t bring its digital marketing up to scratch.

Here’s some lessons the Talking Statues might want to learn:

Woeful websites miss opportunities
It doesn’t take a rocket scientist to work out that websites are the first port of call for more information, but the Talking Statues aren’t capitalising on incoming traffic. Google the initiative and there’s simply holding pages providing a home for a press release.

I’m not asking for downloadable resources for people to map out their routes pre-launch (necessarily), but the least Talking Statues can do is put themselves in the shoes of their audience and think about what they’d want to see: articles, interviews and images.

Unsociable social media doesn’t win friends
On Twitter, Talking Statues boasts just 158 followers and on Facebook just a pitiful 72. Hardly a significant platform to shout about an innovative campaign this Tuesday. Followers and fans aside, updates are few and far between and the content is dull.

There’s a big opportunity here to tease content by taking pictures of stars in the studio doing voice overs; challenging fans to guess which statues are being improved; and even launching a competition giving someone the chance to voice their favourite London artefact.

But hey, if I can just think of these things off the top of my head I shouldn’t expect an agency to, should I?

Phone a friend
The campaign’s content is triggered by people swiping their smartphones across the statues, so it would’ve made sense to work with a supplier that can make this even easier. Whether that’s The Cloud, offering free WiFi for app downloads on the spot; network providers using advertising pop-ups to market their services; or phone companies showing off the latest gadgets, having the backing from one of the big boys could’ve potentially freed up Talking Statues to focus more on the marketing.

Of course, I could be jumping the gun and this will all fall into place on Tuesday. But, if it doesn’t, I’ll know who to call.

What do you think of the campaign?

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You’re going to need a bigger budget! Tara’s tacky PR stunt

4 Aug

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Not all PR stunts are equal.

A recent PR stunt to rave about is the 888,000 ceramic poppies that have been ‘planted’ at the iconic Tower of London to commemorate the servicemen and women who died during the First World War. As part of a stunning art installation called Blood Swept Lands and Seas of Red, by Paul Cummins, it’s succeeding in its mission to echo the importance of the 100th anniversary of the war.

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On the flip side, an example of bad PR is US actress Tara Reid launching her own perfume, The Shark, to celebrate the release of Sharknado 2 (Yes, we’re biting on sequel territory here).

This innovation, which comes from the woman who thought her career was going to be over when she started filming the first movie, actually makes me feel seasick.

According to Tara’s website, Shark’s sensual ‘light and refreshing’ scent is ‘perfect for day-to-day wear’ and ‘incorporates a plethora of lavender coloured flowers’ – which means this overpriced idea (almost $25 a bottle) blurs the line between tacky and tragic.

However, if I was getting paid to market this monstrosity I’d do more than bounce off the fact that the latest Syfy film has attracted 183% higher ratings than the first. I’d get creative:

Secure a predator partnership
I’d put a spin onto the perfume and market it as a scent that attracts sharks. By organising a photo-call at a leading aquarium, and asking a shark trainer to spray the fragrance on them before heading into the tank for feeding time, I’d generate some striking imagery to sell-into the media – National Geographic style.

Secret scent
Alternatively, I’d strip the perfume bottle of any labels and send it to a selection of high-end beauty writers to review – with a note including a web address. Journalists would then be encouraged to log onto the website and share their feedback – the good, the bad and the ugly. All the positive ones could then be leveraged across the film’s marketing materials (using the star rating often found on movie posters) to promote it further.

Failing that, I’d just ask Tara to jump into a shark tank, kiss a great white or dress up as a shark because, let’s face it, she’ll do anything.

What do you think – can any ‘fin’ make this stunt better?

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