Tag Archives: actors

Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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HMV calls for help as Twilight ends

12 Mar

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I can’t read about failed music retailer HMV without feeling sorry for the brand and picturing Poppy Rose Cleere – the woman who gave the world live updates as the big bods culled staff in a mass firing.

So, when I saw this well-received PR stunt my instant reaction was: ‘it’s great that they’re still making a go of things’. That’s right – pity praise.

This is the story of what HMV did:

To celebrate (or commiserate – whatever you’re into) the release of the final Twilight film on DVD, HMV has installed a telephone box in its Westfield store that has the film’s national helpline on speed dial to support troubled fans.

Featuring 30-second pre-recorded messages from the main cast, all people need to do is pick up the phone to be transferred to the comforting sound of the actors’ voices, including: Robert Pattinson, Kristen Stewart and Taylor Lautner. The helpline, as a whole, has been so successful it received more than 2,000 calls on the first day.

HMV has done well to capitalise on Twilight’s multi-million dollar industry by adding to the experience of the final chapter, while giving people an extra reason to buy in-store.

I hope we see another fresh PR trick by HMV in the coming weeks – it sends out a strong message during troubled times.

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