Tag Archives: actor

Guardians of the Galaxy rewind time by breathing new life into cassettes

26 Oct

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Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it.

And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy.

Featuring 10cc’s I’m Not in Love, Blue Swede’s Hooked on a Feeling and Jackson 5’s I Want You Back, these songs enhance viewers’ overall experience just as much as the star-studded cast. So, it’s not surprising that Disney‘s keen to give a nod to the score by releasing it on cassette.

Yes, you heard me. Head into the attic and dust off your Walkman. Dumped yours years ago? (No one would blame you. After all, they’re 37 years old.) Instead you can look one up on eBay from as little as £10.

Disney’s PR and marketing stunt pays homage to the film’s storyline, where lead superhero Peter Quill (aka Star-Lord) enjoys listening to a classic mixtape created by his mother.

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Set to be released next month, this is the mega brand’s first compilation tape since 2003. To create a buzz, Disney’s announced that the cassette will be a limited edition, sold exclusively through independent music retailers and will be sold with a free digital download. So, in my (PRime Time) eyes, it’s done everything right… apart from one thing.

It’s risked compromising its success by waiting until after the mixtape’s vinyl, CD and digital releases. Despite the pre-launch announcement securing write-ups in Shortlist, The Guardian and Billboard, the scope for dominating publicity has been missed.

From planting a giant cassette near an iconic landmark and organising pop-up Walkman audio booths in public areas to trailing competition clues across social media sites to raise awareness and creating an app that gives smartphone and tablet users the look, feel and sound of a cassette, the ideas list is endless. But, I can’t help thinking at that this stage – post soundtrack launch and pre DVD release – it carries the whiff of ‘afterthought’ – a fragrance that no brand wants to smell like.

Anyway that’s just my opinion. What do you think? Do I need to rewind?

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Why are London’s Talking Statues staying quiet online?

12 Aug

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I’ve met a few celebrities in my time, and therefore had the obligatory ‘be cool’ moment before quickly losing it. (Meeting Labrinth on stage at Proud Camden springs to mind, with my cousins having no choice but to make the universal sign for ‘crazy’ behind my back to make amends.) But, I’ve never had the pleasure of Sir Patrick Stewart, Hugh Bonneville or Prunella Scales giving me a call on the old dog and bone for a catch up.

You neither? Well, that’s going to change.

The Evening Standard has revealed that statues across London are going to be brought to life with voice recordings, as part of a year-long art project called: Talking Statues Speak Their Minds. From 19th August, people will have the chance to use their smartphones to unlock statues’ exclusive content before receiving a call from a well-known name who’ll share information about the figure’s life history.

It’s a great way to add yet another dimension to the city, giving Londoners an opportunity to explore old sights for the first time. And, the story has generated a commendable amount of PR thanks to Riot Communications.

But, with the launch just around the corner, its efforts will be wasted if it doesn’t bring its digital marketing up to scratch.

Here’s some lessons the Talking Statues might want to learn:

Woeful websites miss opportunities
It doesn’t take a rocket scientist to work out that websites are the first port of call for more information, but the Talking Statues aren’t capitalising on incoming traffic. Google the initiative and there’s simply holding pages providing a home for a press release.

I’m not asking for downloadable resources for people to map out their routes pre-launch (necessarily), but the least Talking Statues can do is put themselves in the shoes of their audience and think about what they’d want to see: articles, interviews and images.

Unsociable social media doesn’t win friends
On Twitter, Talking Statues boasts just 158 followers and on Facebook just a pitiful 72. Hardly a significant platform to shout about an innovative campaign this Tuesday. Followers and fans aside, updates are few and far between and the content is dull.

There’s a big opportunity here to tease content by taking pictures of stars in the studio doing voice overs; challenging fans to guess which statues are being improved; and even launching a competition giving someone the chance to voice their favourite London artefact.

But hey, if I can just think of these things off the top of my head I shouldn’t expect an agency to, should I?

Phone a friend
The campaign’s content is triggered by people swiping their smartphones across the statues, so it would’ve made sense to work with a supplier that can make this even easier. Whether that’s The Cloud, offering free WiFi for app downloads on the spot; network providers using advertising pop-ups to market their services; or phone companies showing off the latest gadgets, having the backing from one of the big boys could’ve potentially freed up Talking Statues to focus more on the marketing.

Of course, I could be jumping the gun and this will all fall into place on Tuesday. But, if it doesn’t, I’ll know who to call.

What do you think of the campaign?

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The Academy tweets the perfect tribute to Robin Williams

12 Aug

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63.

As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy.

Eight hours ago it tweeted the words ‘Genie, you’re free‘ to 768,000 followers (and counting), in reference to Williams’ role as the Genie in Disney’s Aladdin – and it’s already been re-tweeted more than 196,000 times and favourited by over 130,000.

Throughout Williams’ 35-year career, he was nominated for four Oscars but was always the bridesmaid and never the bride until he teamed up with Matt Damon and Ben Affleck for Good Will Hunting in 1997 – five years after Aladdin. So, why did it tweet the Genie?

Jumanji, Patch Adams and Hook aside, this was Williams’ iconic role, albeit animated, because he didn’t even have to act. The Genie is Williams – the role was designed for him, not the other way around. And the fact that the film sold well over 25m copies worldwide upon its release is testament to this.

So, now that’s settled, why else was the tweet so successful (apart from being picked up by online superpower Buzzfeed)?

1) Thought leadership

The Oscars are at the top of the food chain when it comes to the movies. The honours are respected, so if The Academy is tweeting to a large audience, everyone takes notice.

2) A picture says a lot of words

The Academy used a striking and emotive image of the Genie with Aladdin. It didn’t feel the need to crop, zoom in or filter. It opted for simplicity and it’s paid off.

3) Straight to the point The simplicity of the image was also reflected in the wording, which captured the essence of Williams without the need for hashtags, weblinks or self-promotion – maintaining The Academy’s classy reputation. So, not only is this the perfect tribute, but also the perfect PR balance.

What do you think of the tribute tweet?

The Academy tweets the perfect tribute to Robin Williams

The Academy tweets the perfect tribute to Robin Williams

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