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Prime Time is on the move!

2 Dec

We’re in the mood for celebrating! In the past few weeks, we’ve secured new digs, a new job and a new domain.

Hop on over to Prime Time PR (professional, eh?) from now on to stay up-to-date on the latest PR, marketing and digital news and views.

Thank you for making the last two years great. Here’s to the next 2(00)!

We've-moved

If the cast of Friends joined Prime Time

20 Sep

This is brand new information!

Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere!

And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe some airtime of my own. No, it’s not a “20 things you didn’t know about Friends” blog. (Thank goodness, that feature idea has had more re-runs than the show itself).

No, I’m doing something much more industry focused. This, Prime Timers, is the definitive list of where I’d place the characters in my PR and marketing company.

Novel? Yes. Necessary? No. So, bear with me.

Joey – Reception
Imagine how happy you’d be if you rang up Prime Time HQ and were greeted with a friendly ‘how you doing?’

Joey is very much a people person and I’d want to exploit that on the front desk. He also knows how to act (I’m confident about that). So, if a client was getting pushy about why they were being kept waiting in the lobby (because we were obviously putting the finishing touches to our pitch presentation), he’d be able to devise a ‘believable’ cover story.

Note to self: Joey must not be allowed to change the TV station in reception to Days of our Lives. It must remain on BBC News at all times.

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Rachel – New business
Rachel isn’t getting this job based on the efforts she displayed as a waitress at Central Perk. Because, quite frankly, she wasn’t very good. But, when she worked for Bloomingdale’s and, later, Ralph Lauren, she showed that she had an eye for emerging trends and was able to work effectively and efficiently with models, suppliers and buyers. This is perfect for identifying new clients and securing briefs.

Note to self: Don’t allow her to recruit an attractive PA; it stunts her productivity.

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Ross – Research
Some might find this role boring but, with Ross’ scientific approach to problem-solving, he’d be great. Tasked with researching markets and ideas and pulling together competitor reports, he’d be able to justify all of our PR moves to clients with hard facts and figures.

Note to self: Don’t allow him to take breaks during office hours. It gets him into trouble and brings up bad memories for Rachel.

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Phoebe – Marketing
Imagine Phoebe heading up a brainstorm – she’d be brilliant. To create award-winning campaigns, every idea needs to be explored.

As they say, no idea is a bad idea in a brainstorm. And Phoebe would be able to bring the best out in her team by not limiting creativity – due to budgets, timings and resource – at the first hurdle. Even if clients don’t opt for those big ideas, it’s important they know we’re capable of producing them.

Note to self: Always ask her a secret question that only she’d know the answer to, to check her twin sister isn’t doing her job for her.

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Chandler – Social media
I know what you’re thinking. ‘Why isn’t Chandler in advertising?’ He did a great job in the show’. I’m telling you, he didn’t. Slogans and jingles are one thing, but clients expect substance and strategy behind their new product launches. I’d want to harness Chandler’s wit on social media – encouraging him to engage with consumers, start topical conversations and conduct focus groups – giving us, and our clients, the edge.

Note to self: Ensure he wears a name badge at all times, so people know exactly who he is in the office.

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Monica – PR
Monica gets what she wants, always. She’s fierce, competitive and knows how to play the game. From writing impactful features and interviewing powerful case studies to selling-in stories and securing coverage, she’d be a PR machine.

Note to self: Leave a note to the cleaners to ensure her desk is thoroughly cleaned each evening.

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So, there you have it. An all-star agency dream team.

Do you agree with my recruitment decisions, or would you make some internal shuffles?

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Women use Twitter to laugh off the Turkish Government’s comments

31 Jul

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The Turkish Government sparked a social media trend this week when the deputy Prime Minister, Bülent Arinç, claimed that women should be seen and not heard (laughing).

Speaking of the country’s social decline, Arinç said:

“A man should be moral but women should be moral as well, they should know what is decent and what is not decent. She should not laugh loudly in front of all the world and should preserve her decency at all times”.

In rebellion of this outrageous remark, Turkish women took to Twitter to take lol selfies (Prime Time is dubbing them ‘laughies’) to take a stand – and I salute them.

In the past I’ve blogged about the need for social media silence, when it comes to brands trying to manipulate sensitive social issues for commercial gain. (American Apparel and Blackberry – I’m looking at you. Just click on the links to see why.) But, when it comes to gender inequality we need to shout, as loud as we can.

Women are accompanying their ‘laughies’ with the hashtag #direnkahkaha, which means resist laughter, highlighting the absurdity of the personal claims. And it’s already peaked at an estimated 3,000 tweets an hour in the last day, proving that we do have a voice.

But, unfortunately the issue isn’t contained just in Turkey. A new Change.org petition in the UK is calling for old NHS and Home Office posters to be scrapped from waiting rooms across the country. Why? Because it says this:

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This naive attitude is up there with ‘women put themselves at risk when they dress in a certain way, leading men on’. It’s not right.

Both of these incidents are offensive, judgemental and make women feel worthless. The only difference is that the UK took this feedback on board and dropped the marketing materials in 2007. The worrying thing about Turkey is that these comments are current – proving how little they value the women in their society and everything they can offer their communities.

To Arinç I say: click here. This campaign is for you.

To Turkish women I say: keep tweeting.

To the rest of the world I say: keep watching. Women should be seen, heard and spoken to with respect – always.

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