How Sainsbury’s redeemed itself AFTER it mocked slavery

20 May

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years… by dressing up a mannequin as a slave?

Unfortunately, it’s true. And, thanks to Twitter, everyone can laugh at the Oxford store’s faux pas – which seemingly mocks, condones and glamourises slavery all at the same time (which is no mean feat, I imagine). But, believe it or not, after the rest of the world had tutted / gasped / laughed at the ‘mistake’, Sainsbury’s managed to re-deem itself.

Find out how, by clicking through to my guest blog on Omnirambles.


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