The science of good PR

26 Mar

I don’t tend to write blogs that promote other people’s brilliance, unless I can think of a way to go one better and trump their campaign. But in Chris Lake’s case I’ve had to leave him well alone.

The director of content at Econsultancy has re-written the Periodic Table for PRs, marketers and advertisers and created eight-steps to campaign success. Take a look for yourselves:

The Periodic Table of Content Marketing, by Chris Lake.

The Periodic Table of Content Marketing

Pretty impressive, eh? The infographic speaks for itself.

For details on how it works, visit Chris’ blog here.

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