Barbie heads to Selfridges for a makeover

6 Aug

20130806-211927.jpg

Barbie might have turned 54 this year, but she’s still got the looks to turn heads, thanks to department store Selfridges which has invited four designers to give her a makeover to celebrate its new concession in London.

Fred Butler, Nasir Mazhar and Sister by Sibling have designed four dolls – each which will become collectors’ items when sold in store later this year.

It’s a nice approach because although Barbie’s been transformed before – by the likes of Louis Vuitton, Christian Louboutin and Chanel – every makeover has a different personality. Although this time the whole campaign doesn’t have the ‘wow’ factor.

To add value to the launch, I would’ve liked Selfridges collaborate with Mattel to do the following:

1. Window shopping
I’m sure Selfridges will be using its iconic shop windows to house a creative and colourful display to draw attention to the fact that Barbie’s in town. But the brand could go one step further and commission life-sized Barbie mannequins to sit in the designers’ fashion houses to promote the partnership.

2. Competition time
Barbie’s one of the few brands whose popularity is multi-generational. To capitalise on this, I would’ve launched a competition for the public to design their own outfit for Barbie – even securing the backing of the London College of Fashion to guarantee entries.

The winning outfits could then be sold in store for dolls and fashionistas.

3. Catwalk models
To drum up interest about the new department, Selfridges could also host an in-store VIP party for fashion bloggers, journalists and industry influencers. With models taking to a catwalk wearing the limited edition Barbie collection; experts hosting make-up demonstrations; designers sharing fashion tips; and a special guest from Mattel to share Barbie’s story, there’s lots of content there raise awareness.

Anyone who’s anyone had a Barbie when they were growing up. She’s a global brand and there’s so much scope to establish an integrated marketing, PR and social media campaign to benefit both parties.

With the department here to stay, it doesn’t need to happen at once either – drip feeding the activity would ensure talk-ability about the campaign throughout the year.

Right, that’s Barbie sorted. How can I help you Ken?

20130806-214113.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: