April Fools: a dish best served with PR

1 Apr

20130401-100015.jpg

Pinch, punch first of the month and no returns white rabbit. Gotcha!

Now that’s over with it’s time to remember another special day in the PR calendar: April Fools.

So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce of doubt and a sprinkle of brashness all blended and baked for 20min on ‘creativity’) to make some clever, and suspect, PR-driven April Fools’ Day stories.

1. Virgin’s glass-bottomed jet
Branson announced today that his empire – Virgin – has developed the technology to introduce the world’s first glass-bottomed plane (pictured above.) One word. Genius.

2. SPAM launches Easter egg
This year the obvious news hook for April Fools is Easter, but this campaign just reeks of chopped up ham. Apparently SPAM has extended its range with an Easter egg including mini ham treats covered in chocolate – an unusual and delightful pairing (pictured below.) Available in supermarkets today, that’s the giveaway.

3. Mumsnet launches vajazzling course
Online parenting community Mumsnet has launched a vajazzling course for members including a keynote talk from former TOWIE star Amy Childs. Why? Because, as any new mum knows, appearance is the first luxury to be sacrificed when caring for a baby. In my mind the Mumsnet members are vicious roller derby players with babes in arms. They’re definitely not to be messed with. Vajazzle, really?

4. Twitter tax
Twitter has announced that it’ll begin charging tweeters for using vowels – although foreign language options will remain unaffected. For $5 a month, users can update to its premium service where all letters are available. A good try because it does make you look twice.

5. Cats crackdown on yobs in Croydon
There’s times when I have to represent Croydon and this is it. A faux feline story reports that cats are being trained and given top technology to patrol antisocial areas before reporting back to the authorities and the cats’ HQ: the Mobile Evening Observation Wing (or Meow for short.)

Spotted any more? Drop me a line and I’ll add it to the hall of fame.

20130401-101037.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: