Pelican sexes up show with ice sculpture

21 Mar

20130321-234207.jpg

Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway.

Pelican PR produced a seven-foot ice wall to represent seven years of frozen food growth for its client – the British Frozen Food Federation (BFFF).

Situated at the International Food and Drink Exhibition, which took place at the ExCeL centre this week, the wall included images of frozen foods to represent new stats showing 5.4% year-on-year growth for the sector.

My only fault with this stunt is that it’s saturated with branding which detracts from the primary key message: frozen food is on the up.

A good stunt is a subtle stunt: the client takes a back seat, tells its story and gets the quality coverage. Agreed?

20130321-234150.jpg

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: