I can’t keep up with Paddy Power’s pants

14 Mar

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It seems that bookmaker Paddy Power has run out of its ‘luck of the Irish’ after its latest PR stunt insulted Cheltenham Festival organisers.

What is this offending article? A 60-ft pair of pants. Yes, you heard me -pants.

Paddy commissioned a giant airship to float above the race track – to give punters some of the best seats in the house (albeit in the air.) But it’s not about their customers at all; it’s just a brand attack on a prestigious event.

Thankfully, it didn’t last long. Cheltenham organisers liaised with the Civil Aviation Authority and requested Paddy to take his pants down – despite the light aircraft being tethered to a private garden.

A spokesperson for Paddy Power maintained that the stunt didnt infringe on people’s enjoyment of the races and made clear that the pants would fly again.

I can’t fault Paddy for its winning formula for demanding media attention, but this latest move just reeks of desperation. I don’t believe a brand like this has to ‘do’ cheap – it’s much smarter than that.

So, pants on, belt up and do things properly next time. Agree?

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2 Responses to “I can’t keep up with Paddy Power’s pants”

  1. alexjuddz March 15, 2013 at 5:19 pm #

    I admit there’s a danger of Paddy Power running out of steam with the sheer amount of hijacking they do – but I don’t think they’ve reached that point yet.

    Personally, I think it’s another cheeky and clever move from the Irish bookmaker. Loved the Dennis Rodman stunt earlier this week too, wrote about it here: http://juddz.wordpress.com/2013/03/13/dennis-rodman-takes-the-stage-at-the-vatican/

  2. champions league 2013 April 18, 2013 at 4:48 pm #

    Great website. Plenty of helpful info here. I’m sending it to some pals ans additionally sharing in delicious. And of course, thanks on your effort!

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